{"id":6200,"date":"2026-11-13T08:37:29","date_gmt":"2026-11-13T07:37:29","guid":{"rendered":"https:\/\/winsider.sk\/?p=6200"},"modified":"2026-11-13T08:37:29","modified_gmt":"2026-11-13T07:37:29","slug":"bulharsko-chce-zakazat-affiliate-marketing-a-zdrazit-licenciu-na-400-tisic-eur-stane-sa-vzorom-pre-region","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2026\/11\/13\/bulharsko-chce-zakazat-affiliate-marketing-a-zdrazit-licenciu-na-400-tisic-eur-stane-sa-vzorom-pre-region\/","title":{"rendered":"Bulharsko chce zak\u00e1za\u0165 affiliate marketing a zdra\u017ei\u0165 licenciu na 400-tis\u00edc eur. Stane sa vzorom pre regi\u00f3n?"},"content":{"rendered":"

Bulharsk\u00e1 vl\u00e1da poslala 11. novembra 2026 do N\u00e1rodn\u00e9ho zhroma\u017edenia novelu z\u00e1kona o hazardn\u00fdch hr\u00e1ch. N\u00e1vrh zakazuje reklamu na hazardn\u00e9 hry vo v\u0161etk\u00fdch form\u00e1toch a kan\u00e1loch, \u00faplne ru\u0161\u00ed affiliate marketing a zvy\u0161uje cenu p\u00e4\u0165ro\u010dnej licencie na online st\u00e1vkovanie na 400-tis\u00edc eur. Zahrani\u010dn\u00ed online oper\u00e1tori, ktor\u00ed pon\u00fakaj\u00fa st\u00e1vky bulharsk\u00fdm hr\u00e1\u010dom, bud\u00fa musie\u0165 ma\u0165 v krajine miestnu pr\u00edtomnos\u0165 a napoji\u0165 svoje syst\u00e9my na da\u0148ov\u00fa spr\u00e1vu. Od roku 2028 navy\u0161e pr\u00edde nov\u00fd model \u0161t\u00e1tnych poplatkov s minim\u00e1lnou mesa\u010dnou platbou 100-tis\u00edc eur pre online st\u00e1vkov\u00e9 spolo\u010dnosti.<\/p>\n

Reforma je d\u00f4le\u017eit\u00e1 najm\u00e4 t\u00fdm, \u017ee sp\u00e1ja tri veci, ktor\u00e9 sa inde zav\u00e1dzaj\u00fa zvy\u010dajne postupne. Ide o takmer \u00fapln\u00fd reklamn\u00fd z\u00e1kaz, v\u00fdrazn\u00e9 zdra\u017eenie vstupu na trh a technologick\u00fd doh\u013ead nad ka\u017edou st\u00e1vkou. Pre men\u0161\u00edch oper\u00e1torov a cel\u00fd ekosyst\u00e9m affiliate partnerov, teda webov a influencerov, ktor\u00ed za prov\u00edziu priv\u00e1dzaj\u00fa hr\u00e1\u010dov k st\u00e1vkov\u00fdm kancel\u00e1ri\u00e1m, to m\u00f4\u017ee znamena\u0165 koniec podnikania v Bulharsku. Pre ostatn\u00e9 vl\u00e1dy v regi\u00f3ne bude zas zauj\u00edmav\u00fdm testom, \u010di sa d\u00e1 trh takto r\u00fdchlo spr\u00edsni\u0165 bez toho, aby hr\u00e1\u010di odi\u0161li k nelicencovanej konkurencii.<\/p>\n

N\u00e1vrh poch\u00e1dza z dielne vl\u00e1dy premi\u00e9ra Rumena Radeva a jeho strany Progres\u00edvne Bulharsko. Kabinet zverejnil texty na verejn\u00fa konzult\u00e1ciu v okt\u00f3bri, teraz ich schv\u00e1lila Rada ministrov a predloha ide do parlamentn\u00fdch v\u00fdborov. Pozoruhodn\u00fd je najm\u00e4 obrat v pr\u00edstupe k affiliate marketingu. E\u0161te v auguste rovnak\u00fd kabinet rozhodol, \u017ee pre affiliate partnerov zavedie licen\u010dn\u00fd re\u017eim, teda ich legalizuje a podriadi doh\u013eadu. O tri mesiace nesk\u00f4r ich chce zak\u00e1za\u0165 \u00faplne. Vl\u00e1da to zd\u00f4vod\u0148uje potrebou s\u00faladu, pod\u013ea nej z\u00e1kaz zabezpe\u010d\u00ed konzistentnos\u0165 medzi z\u00e1kazom reklamy a pravidlami pre subjekty, ktor\u00e9 hazard propaguj\u00fa. Logika je jasn\u00e1, ak oper\u00e1tor nesmie inzerova\u0165 s\u00e1m, nemal by to za neho robi\u0165 ani sprostredkovate\u013e za prov\u00edziu.<\/p>\n

\"Navrhovan\u00e9<\/figure>\n

V\u00fdnimky s\u00fa \u00fazke. Oper\u00e1tori bud\u00fa m\u00f4c\u0165 obmedzene zobrazova\u0165 ochrann\u00e9 zn\u00e1mky pri sponzorstve \u0161portov\u00fdch klubov, zv\u00e4zov a organiz\u00e1ci\u00ed, ako aj pri podpore kult\u00fary, zdravotn\u00edctva a vzdel\u00e1vania. Aj tu v\u0161ak platia obmedzenia pre telev\u00edzne prenosy a online pokrytie sponzorovan\u00fdch podujat\u00ed. Pod\u013ea port\u00e1lu SBC News zost\u00e1va priestor na prezent\u00e1ciu zna\u010dky aj v kamenn\u00fdch prev\u00e1dzkach a na vlastn\u00fdch weboch oper\u00e1torov. Vl\u00e1da cel\u00e9 opatrenie r\u00e1mcuje ako ochranu pred \u0161kodami spojen\u00fdmi s hazardom a prevenciu z\u00e1vislosti, najm\u00e4 u zranite\u013en\u00fdch skup\u00edn.<\/p>\n

Vstupenka na trh za stovky tis\u00edc eur<\/h2>\n

Finan\u010dn\u00e1 \u010das\u0165 reformy je rovnako z\u00e1sadn\u00e1. P\u00e4\u0165ro\u010dn\u00e1 licencia na online st\u00e1vky m\u00e1 st\u00e1\u0165 400-tis\u00edc eur, kas\u00edna aj lot\u00e9riov\u00e9 hry a \u0161portov\u00e9 st\u00e1vky zaplatia 300-tis\u00edc eur. Pri desa\u0165ro\u010dnej licencii sa v\u0161etky sumy zdvojn\u00e1sobia. Herne zaplatia za p\u00e4\u0165ro\u010dn\u00e9 povolenie 75-tis\u00edc eur v obciach do 500-tis\u00edc obyvate\u013eov a 150-tis\u00edc eur vo v\u00e4\u010d\u0161\u00edch mest\u00e1ch, \u010do v praxi znamen\u00e1 iba Sofiu. Novinkou je aj licencia na v\u00fdrobu, distrib\u00faciu, \u00fadr\u017ebu a dovoz hern\u00fdch zariaden\u00ed za 50-tis\u00edc eur na p\u00e4\u0165 rokov a 100-tis\u00edc eur na desa\u0165 rokov.<\/p>\n

Od roku 2027 vzrast\u00fa aj \u0161tvr\u0165ro\u010dn\u00e9 dane z hern\u00e9ho vybavenia. Bulharsko od za\u010diatku roka 2026 plat\u00ed eurom a nov\u00e9 sadzby s\u00fa preto stanoven\u00e9 v eur\u00e1ch namiesto levov. Da\u0148 z hracieho automatu st\u00fapne z 800 levov, teda pribli\u017ene 409 eur, na 600 eur. Hern\u00fd st\u00f4l bude zdanen\u00fd sumou 13-tis\u00edc eur namiesto 22-tis\u00edc levov, \u010do pod\u013ea SBC News zodpoved\u00e1 pribli\u017ene 11 200 eur\u00e1m. Da\u0148 z ostatn\u00e9ho hern\u00e9ho vybavenia vzrastie z 5-tis\u00edc levov na 3-tis\u00edc eur. Reforma priamo s\u00favis\u00ed s rozpo\u010dtom na rok 2027, ktor\u00fd je len druh\u00fdm bulharsk\u00fdm rozpo\u010dtom v euroz\u00f3ne, a hazard tak zjavne posl\u00fa\u017ei aj ako zdroj pr\u00edjmov.<\/p>\n

V\u00e4\u010d\u0161\u00ed zlom pr\u00edde 1. janu\u00e1ra 2028. S\u00fa\u010dasn\u00fd alternat\u00edvny da\u0148ov\u00fd syst\u00e9m vystrieda model \u0161t\u00e1tnych poplatkov s fixnou a variabilnou zlo\u017ekou. Online st\u00e1vkov\u00e9 spolo\u010dnosti zaplatia mesa\u010dne najmenej 100-tis\u00edc eur bez oh\u013eadu na to, ko\u013eko zarobia. Ro\u010dne tak ide o minim\u00e1lne 1,2 mili\u00f3na eur, \u010do je pre mal\u00e9ho oper\u00e1tora prakticky nepreklenute\u013en\u00e1 bari\u00e9ra. K tomu sa prid\u00e1vaj\u00fa povinn\u00e9 pr\u00edspevky na programy zodpovedn\u00e9ho hrania vo v\u00fd\u0161ke 60-tis\u00edc eur pre online st\u00e1vky, 20-tis\u00edc eur pre kas\u00edna a 10-tis\u00edc eur pre ostatn\u00fdch. Peniaze sa rovn\u00fdm dielom rozdelia medzi ministerstv\u00e1 ml\u00e1de\u017ee a \u0161portu, zdravotn\u00edctva a \u0161kolstva.<\/p>\n

Ekonomick\u00fd d\u00f4sledok je \u010ditate\u013en\u00fd. Vysok\u00e9 fixn\u00e9 n\u00e1klady zv\u00fdhod\u0148uj\u00fa ve\u013ek\u00fdch hr\u00e1\u010dov s rozsiahlou z\u00e1kazn\u00edckou z\u00e1klad\u0148ou, ktor\u00ed poplatky rozlo\u017eia na ve\u013ek\u00fd obrat. Men\u0161\u00ed a stredn\u00ed oper\u00e1tori bud\u00fa zva\u017eova\u0165, \u010di sa im bulharsk\u00e1 licencia e\u0161te oplat\u00ed. Trh sa preto pravdepodobne skonsoliduje do r\u00fak nieko\u013ek\u00fdch siln\u00fdch zna\u010diek. Reklamn\u00fd z\u00e1kaz t\u00fato koncentr\u00e1ciu e\u0161te posiln\u00ed, preto\u017ee bez reklamy a affiliate kan\u00e1lov sa nov\u00fd hr\u00e1\u010d k z\u00e1kazn\u00edkom dost\u00e1va ve\u013emi \u0165a\u017eko a v\u00fdhodu maj\u00fa zaveden\u00e9 zna\u010dky, ktor\u00e9 \u013eudia poznaj\u00fa. Paradoxne tak reforma, ktor\u00e1 m\u00e1 chr\u00e1ni\u0165 hr\u00e1\u010dov, m\u00f4\u017ee zabet\u00f3nova\u0165 poz\u00edciu s\u00fa\u010dasn\u00fdch l\u00eddrov.<\/p>\n

Druh\u00fdm rizikom je \u010dierny trh. Z\u00e1kaz reklamy s\u00edce obmedz\u00ed vidite\u013enos\u0165 leg\u00e1lnych zna\u010diek, nelicencovan\u00ed oper\u00e1tori v\u0161ak m\u00f4\u017eu pokra\u010dova\u0165 cez soci\u00e1lne siete a zahrani\u010dn\u00e9 kan\u00e1ly. Ak sa k tomu pridaj\u00fa vysok\u00e9 minim\u00e1lne poplatky, rozdiel v ponuke medzi leg\u00e1lnym a neleg\u00e1lnym trhom sa m\u00f4\u017ee zv\u00e4\u010d\u0161i\u0165. Bulharsko sa tomu sna\u017e\u00ed \u010deli\u0165 povinnou miestnou pr\u00edtomnos\u0165ou zahrani\u010dn\u00fdch oper\u00e1torov a elektronick\u00fdm prepojen\u00edm ich syst\u00e9mov s N\u00e1rodnou agent\u00farou pre pr\u00edjmy, ktor\u00e1 je obdobou da\u0148ovej spr\u00e1vy. T\u00e1 m\u00e1 dost\u00e1va\u0165 \u00fadaje o st\u00e1vkach, v\u00fdhrach a tr\u017eb\u00e1ch v re\u00e1lnom \u010dase alebo v pravideln\u00fdch intervaloch.<\/p>\n

Najkontroverznej\u0161ie je ustanovenie o platobn\u00fdch spolo\u010dnostiach. Banky, in\u0161tit\u00facie elektronick\u00fdch pe\u0148az\u00ed a poskytovatelia platobn\u00fdch slu\u017eieb, ktor\u00ed sprac\u00favaj\u00fa hazardn\u00e9 transakcie, by museli \u0161t\u00e1tu odvies\u0165 ka\u017ed\u00fa \u010das\u0165 svojej odmeny, ktor\u00e1 presahuje 1,5 percenta hodnoty transakcie. SBC News to ozna\u010duje za nov\u00fd pr\u00edstup v eur\u00f3pskej hazardnej legislat\u00edve a bulharsk\u00e9 fintech firmy ho u\u017e kritizovali. \u0160t\u00e1t t\u00fdm v praxi zastropuje poplatky za platby pri hazarde. Ot\u00e1zne zost\u00e1va, \u010di tak\u00e9to opatrenie obstoj\u00ed pri presk\u00faman\u00ed z poh\u013eadu pravidiel jednotn\u00e9ho trhu E\u00da a \u010di nepovedie k tomu, \u017ee niektor\u00ed poskytovatelia hazardn\u00e9 transakcie rad\u0161ej prestan\u00fa sprac\u00fava\u0165.<\/p>\n

Ak sa bulharsk\u00e1 kombin\u00e1cia \u00fapln\u00e9ho z\u00e1kazu affiliate marketingu, vysok\u00fdch poplatkov a povinnej miestnej pr\u00edtomnosti osved\u010d\u00ed z poh\u013eadu rozpo\u010dtu, m\u00f4\u017ee by\u0165 l\u00e1kav\u00fdm vzorom pre vl\u00e1dy v regi\u00f3ne, ktor\u00e9 h\u013eadaj\u00fa nov\u00e9 pr\u00edjmy a z\u00e1rove\u0148 chc\u00fa p\u00f4sobi\u0165 ako ochrancovia hr\u00e1\u010dov.<\/p>\n

N\u00e1vrh teraz pos\u00fadia odborn\u00e9 parlamentn\u00e9 v\u00fdbory, potom ho \u010dak\u00e1 prv\u00e9 a druh\u00e9 \u010d\u00edtanie v N\u00e1rodnom zhroma\u017eden\u00ed. Sledova\u0165 treba najm\u00e4 to, \u010di poslanci zmiernia z\u00e1kaz affiliate marketingu, ktor\u00fd vl\u00e1da e\u0161te v lete chcela regulova\u0165 licenciou, a \u010di pre\u017eije ustanovenie o platobn\u00fdch poplatkoch. K\u013e\u00fa\u010dov\u00e9 bud\u00fa aj term\u00edny. Zv\u00fd\u0161en\u00e9 dane z vybavenia maj\u00fa plati\u0165 od roku 2027 a nov\u00fd poplatkov\u00fd model od janu\u00e1ra 2028. Oper\u00e1tori tak maj\u00fa pribli\u017ene rok na rozhodnutie, \u010di v Bulharsku zostan\u00fa a zaplatia vy\u0161\u0161iu cenu, alebo trh opustia. Ich rozhodnutia uk\u00e1\u017eu, \u010di sa pr\u00edsna regul\u00e1cia oplat\u00ed \u0161t\u00e1tnej pokladnici, alebo len z\u00fa\u017ei leg\u00e1lny trh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vl\u00e1da Rumena Radeva poslala do parlamentu reformu, ktor\u00e1 zakazuje reklamu na hazard aj affiliate marketing, prudko zvy\u0161uje poplatky a od zahrani\u010dn\u00fdch oper\u00e1torov \u017eiada miestnu pr\u00edtomnos\u0165.<\/p>\n","protected":false},"author":6,"featured_media":6199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[42],"tags":[461,134,200,115,78,374],"class_list":["post-6200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-legal-compliance","tag-affiliate-marketing","tag-bulharsko","tag-dane","tag-licencie","tag-regulacia","tag-reklama-na-hazard"],"yoast_head":"\nBulharsko chce zak\u00e1za\u0165 affiliate marketing a zdra\u017ei\u0165 licenciu na 400-tis\u00edc eur. 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