{"id":6197,"date":"2026-11-13T07:19:45","date_gmt":"2026-11-13T06:19:45","guid":{"rendered":"https:\/\/winsider.sk\/index.php\/2026\/11\/13\/brusel-zakaze-platene-loot-boxy-pre-deti-a-sprisni-pravidla-pre-influencerov-nove-pravidla-dopadnu-aj-na-stavkove-kancelarie\/"},"modified":"2026-11-13T07:19:45","modified_gmt":"2026-11-13T06:19:45","slug":"brusel-zakaze-platene-loot-boxy-pre-deti-a-sprisni-pravidla-pre-influencerov-nove-pravidla-dopadnu-aj-na-stavkove-kancelarie","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2026\/11\/13\/brusel-zakaze-platene-loot-boxy-pre-deti-a-sprisni-pravidla-pre-influencerov-nove-pravidla-dopadnu-aj-na-stavkove-kancelarie\/","title":{"rendered":"Brusel zak\u00e1\u017ee platen\u00e9 loot boxy pre deti a spr\u00edsni pravidl\u00e1 pre influencerov. Nov\u00e9 pravidl\u00e1 dopadn\u00fa aj na st\u00e1vkov\u00e9 kancel\u00e1rie"},"content":{"rendered":"

Eur\u00f3pska komisia 11. novembra 2026 prijala n\u00e1vrh nariadenia Digital Fairness Act (DFA), ktor\u00fd m\u00e1 by\u0165 pod\u013ea eurokomis\u00e1ra Michaela McGratha najv\u00fdznamnej\u0161ou reformou spotrebite\u013esk\u00fdch pravidiel \u00danie za viac ako dve desa\u0165ro\u010dia. N\u00e1vrh zakazuje pon\u00faka\u0165 malolet\u00fdm platen\u00e9 n\u00e1hodn\u00e9 odmeny, ak\u00fdmi s\u00fa loot boxy, koles\u00e1 \u0161\u0165astia \u010di bal\u00ed\u010dky zberate\u013esk\u00fdch kariet. Influencerom zakazuje propagova\u0165 produkty, ktor\u00fdch reklamu zakazuje eur\u00f3pske alebo n\u00e1rodn\u00e9 pr\u00e1vo, a pod\u013ea Komisie m\u00e1 spotrebite\u013eom u\u0161etri\u0165 a\u017e 13,7 miliardy eur ro\u010dne. Firmy na druhej strane pod\u013ea odhadu samotn\u00e9ho n\u00e1vrhu zaplatia za plnenie povinnost\u00ed 1,2 miliardy eur ka\u017ed\u00fd rok.<\/p>\n

Pre hazardn\u00fd biznis je podstatn\u00e9, \u017ee nov\u00e9 pravidl\u00e1 nijako nevyj\u00edmaj\u00fa hazardn\u00fdch oper\u00e1torov. Licencovanie a pr\u00edstup na trh zost\u00e1vaj\u00fa v ruk\u00e1ch \u010dlensk\u00fdch \u0161t\u00e1tov, no DFA sa vz\u0165ahuje na ka\u017ed\u00e9ho obchodn\u00edka, ktor\u00fd komunikuje so spotrebite\u013emi. Licencovan\u00e1 st\u00e1vkov\u00e1 kancel\u00e1ria \u010di online kas\u00edno je tak\u00fdm obchodn\u00edkom rovnako ako e-shop alebo vydavate\u013e mobiln\u00fdch hier. Ke\u010f\u017ee ide o nariadenie, bude plati\u0165 priamo vo v\u0161etk\u00fdch \u010dlensk\u00fdch \u0161t\u00e1toch vr\u00e1tane Slovenska, bez nutnosti pren\u00e1\u0161a\u0165 ho do dom\u00e1ceho z\u00e1kona.<\/p>\n

Komisia na texte pracovala od roku 2022 v r\u00e1mci takzvanej kontroly vhodnosti, teda previerky, \u010di star\u00e9 spotrebite\u013esk\u00e9 pravidl\u00e1 sta\u010dia na digit\u00e1lny trh. Odpove\u010fou je nariadenie, ktor\u00e9 m\u00e1 nahradi\u0165 smernicu o nekal\u00fdch obchodn\u00fdch praktik\u00e1ch z roku 2005. T\u00e1 vznikla v \u010dase, ke\u010f soci\u00e1lne siete, mikrotransakcie v hr\u00e1ch ani algoritmicky cielen\u00e1 reklama e\u0161te neexistovali v dne\u0161nej podobe. Na rozdiel od smernice sleduje nov\u00e9 nariadenie \u00fapln\u00fa harmoniz\u00e1ciu. \u010clensk\u00e9 \u0161t\u00e1ty teda nebud\u00fa m\u00f4c\u0165 prid\u00e1va\u0165 pr\u00edsnej\u0161ie v\u0161eobecn\u00e9 spotrebite\u013esk\u00e9 pravidl\u00e1, pokia\u013e to text v\u00fdslovne nedovol\u00ed. Spolu s DFA Komisia predlo\u017eila aj rev\u00edziu nariadenia o spolupr\u00e1ci v oblasti ochrany spotrebite\u013ea (CPC), ktor\u00e9 upravuje, ako si n\u00e1rodn\u00e9 spotrebite\u013esk\u00e9 \u00farady pom\u00e1haj\u00fa pri cezhrani\u010dn\u00fdch pr\u00edpadoch.<\/p>\n

Najviac pozornosti pri\u0165ahuje \u010dl\u00e1nok 15. Platen\u00e9 syst\u00e9my s premenlivou odmenou definuje ako virtu\u00e1lne predmety, ktor\u00e9 prin\u00e1\u0161aj\u00fa n\u00e1hodn\u00fa v\u00fdhru alebo premenliv\u00e9 \u0161ance a kupuj\u00fa sa za skuto\u010dn\u00e9 peniaze alebo za platen\u00fa virtu\u00e1lnu menu. Od\u00f4vodnenie n\u00e1vrhu otvorene p\u00ed\u0161e, \u017ee maj\u00fa \u0161pekulat\u00edvne prvky hazardu. Obchodn\u00edci bud\u00fa musie\u0165 e\u0161te pred n\u00e1kupom uk\u00e1za\u0165, ak\u00e9 predmety sa daj\u00fa z\u00edska\u0165 a s akou pravdepodobnos\u0165ou. V\u0161etk\u00fdm pou\u017e\u00edvate\u013eom, nielen de\u0165om, bud\u00fa musie\u0165 pon\u00faknu\u0165 jednoduch\u00fd n\u00e1stroj, ktor\u00fdm tieto mechaniky \u00faplne vypn\u00fa. V slu\u017eb\u00e1ch ur\u010den\u00fdch de\u0165om alebo tam, kde firma s primeranou istotou vie, \u017ee ich pou\u017e\u00edvaj\u00fa malolet\u00ed, bud\u00fa platen\u00e9 n\u00e1hodn\u00e9 odmeny zak\u00e1zan\u00e9 \u00faplne. Bezplatn\u00e9 n\u00e1hodn\u00e9 odmeny zost\u00e1vaj\u00fa povolen\u00e9.<\/p>\n

St\u00e1vkov\u00e9 aplik\u00e1cie pod lupou dizajnu<\/h2>\n

Hoci sa o loot boxoch hovor\u00ed hlavne v s\u00favislosti s videohrami, pre licencovan\u00fdch oper\u00e1torov m\u00f4\u017eu by\u0165 d\u00f4le\u017eitej\u0161ie in\u00e9 \u010dasti n\u00e1vrhu. \u010cl\u00e1nok 17 sa t\u00fdka produktov navrhnut\u00fdch tak, aby podporovali nutkav\u00e9 alebo nadmern\u00e9 pou\u017e\u00edvanie. Tak\u00ed obchodn\u00edci bud\u00fa musie\u0165 da\u0165 \u013eu\u010fom mo\u017enos\u0165 vypn\u00fa\u0165 automatick\u00e9 prehr\u00e1vanie, notifik\u00e1cie, ktor\u00e9 pou\u017e\u00edvate\u013e s\u00e1m nevyvolal, odmeny za pravideln\u00e9 prihlasovanie a tresty za vynechan\u00e9 dni, ako aj funkcie napodob\u0148uj\u00face medzi\u013eudsk\u00fd kontakt, napr\u00edklad neodbytn\u00e9 v\u00fdzvy automatizovan\u00e9ho syst\u00e9mu. Pr\u00e1ve pri push notifik\u00e1ci\u00e1ch a denn\u00fdch odmen\u00e1ch sa produkty oper\u00e1torov s t\u00fdmito pravidlami stretn\u00fa najpravdepodobnej\u0161ie. Komisia navy\u0161e bude m\u00f4c\u0165 zoznam rizikov\u00fdch funkci\u00ed roz\u0161irova\u0165 delegovan\u00fdmi aktmi.<\/p>\n

Nejasn\u00fd zost\u00e1va vz\u0165ah k samotn\u00fdm hazardn\u00fdm produktom. Port\u00e1l European Gaming upozor\u0148uje, \u017ee defin\u00edcia platen\u00fdch n\u00e1hodn\u00fdch odmien nehovor\u00ed, ako sa m\u00e1 vz\u0165ahova\u0165 na licencovan\u00e9 hazardn\u00e9 hry. Oper\u00e1tori, ktor\u00ed v aplik\u00e1ci\u00e1ch pred\u00e1vaj\u00fa platen\u00e9 koles\u00e1 \u0161\u0165astia alebo odmeny s nezn\u00e1mym obsahom, si tak bud\u00fa musie\u0165 preveri\u0165, \u010di nespadaj\u00fa pod \u010dl\u00e1nok 15. SBC News zase pripom\u00edna, \u017ee re\u0161pektovanie n\u00e1rodnej auton\u00f3mie v hazarde e\u0161te nerie\u0161i, ako sa z\u00e1sada spravodlivosti u\u017e v dizajne uplatn\u00ed na online hazardn\u00e9 platformy. Odpove\u010f si pod\u013ea neho vy\u017eiada rozbor ustanovenie po ustanoven\u00ed. Par\u00ed\u017eska advok\u00e1tka Claire Pinson-Bessonnet e\u0161te pred zverejnen\u00edm n\u00e1vrhu upozor\u0148ovala, \u017ee regul\u00e1cia smeruje k modelu, v ktorom dizajn rozhrania nie je neutr\u00e1lny, a spochyb\u0148ovala ochrann\u00e9 n\u00e1stroje, ktor\u00e9 funguj\u00fa len vtedy, ke\u010f ich hr\u00e1\u010d s\u00e1m n\u00e1jde a zapne.<\/p>\n

Druhou ve\u013ekou t\u00e9mou s\u00fa influenceri. Pod\u013ea \u010dl\u00e1nku 11 mus\u00ed by\u0165 ich platen\u00fd obsah ozna\u010den\u00fd ako reklama alebo komer\u010dn\u00e1 spolupr\u00e1ca. Influencer navy\u0161e nesmie propagova\u0165 produkty, ktor\u00fdch reklamu zakazuje pr\u00e1vo \u00danie alebo dan\u00e9ho \u0161t\u00e1tu. V krajine so z\u00e1kazom hazardnej reklamy to automaticky znamen\u00e1 aj z\u00e1kaz jej propag\u00e1cie cez tvorcov obsahu. Od\u00f4vodnenie v\u00fdslovne menuje st\u00e1vky, lot\u00e9rie a in\u00e9 hazardn\u00e9 produkty a varuje, \u017ee deti vn\u00edmaj\u00fa influencerov ako rovesn\u00edkov a skryt\u00fa reklamu \u0165a\u017eko rozpoznaj\u00fa. \u010cl\u00e1nok 12 zakazuje cieli\u0165 reklamu na z\u00e1klade osobitn\u00fdch kateg\u00f3ri\u00ed \u00fadajov pod\u013ea GDPR, kam patria aj \u00fadaje o zdrav\u00ed. \u010cl\u00e1nok 13 zakazuje \u0161kodliv\u00e9 personalizovan\u00e9 ceny pri \u013eu\u010foch zranite\u013en\u00fdch pre vek, d\u00f4ver\u010divos\u0165, zdravotn\u00e9 postihnutie alebo v\u00e1\u017enu \u017eivotn\u00fa situ\u00e1ciu.<\/p>\n

Pokuty bud\u00fa stanovova\u0165 \u010dlensk\u00e9 \u0161t\u00e1ty. Pri rozsiahlych poru\u0161eniach rie\u0161en\u00fdch koordinovane cez sie\u0165 CPC mus\u00ed horn\u00e1 hranica pokuty dosahova\u0165 aspo\u0148 4 % ro\u010dn\u00e9ho obratu v dotknut\u00fdch krajin\u00e1ch, pr\u00edpadne aspo\u0148 2 mili\u00f3ny eur, ak \u00fadaje o obrate ch\u00fdbaj\u00fa. Ak Komisia vy\u0161etruje pr\u00edpad sama, m\u00f4\u017ee ulo\u017ei\u0165 pokutu a\u017e do 6 % celosvetov\u00e9ho ro\u010dn\u00e9ho obratu. T\u00e1to hranica sa v\u0161ak t\u00fdka najv\u00e4\u010d\u0161\u00edch cezhrani\u010dn\u00fdch pr\u00edpadov, nie ka\u017edej spornej hernej mechaniky. Obchodn\u00edci zo \u0161t\u00e1tov mimo \u00danie bud\u00fa musie\u0165 ur\u010di\u0165 z\u00e1stupcu v E\u00da.<\/p>\n

V\u00ed\u0165azov a porazen\u00fdch zatia\u013e nemo\u017eno presne ur\u010di\u0165, smer je v\u0161ak zrejm\u00fd. Najviac str\u00e1ca hern\u00fd priemysel postaven\u00fd na monetiz\u00e1cii cez n\u00e1hodn\u00e9 odmeny, a to najm\u00e4 pri mladom publiku. Hazardn\u00ed oper\u00e1tori s eur\u00f3pskymi licenciami s\u00fa na vekov\u00e9 obmedzenia a n\u00e1stroje zodpovedn\u00e9ho hrania zvyknut\u00ed, no z\u00e1sahy do notifik\u00e1ci\u00ed, vernostn\u00fdch mechan\u00edk a partnersk\u00fdch kampan\u00ed cez influencerov m\u00f4\u017eu zn\u00ed\u017ei\u0165 \u00fa\u010dinnos\u0165 ich marketingu. Dod\u00e1vatelia hier tvrdia, \u017ee s\u00fa pripraven\u00ed. Andrii Savyntsev zo \u0161t\u00fadia ICONIC21 pre European Gaming povedal, \u017ee funkcia, ktor\u00e1 funguje len v\u010faka tla\u010deniu hr\u00e1\u010da za hranicu, ktor\u00fa regul\u00e1tor pova\u017euje za bezpe\u010dn\u00fa, nie je dobr\u00e1 a na d\u00f4le\u017eit\u00fdch trhoch dlhodobo neobstoj\u00ed. Komisia argumentuje f\u00e9rovou s\u00fa\u0165a\u017eou, ke\u010f\u017ee rovnak\u00e9 pravidl\u00e1 maj\u00fa plati\u0165 pre v\u0161etk\u00fdch.<\/p>\n

Doteraj\u0161ia mozaika v Eur\u00f3pe je pestr\u00e1. Belgicko zaradilo platen\u00e9 loot boxy medzi neleg\u00e1lny hazard, Holandsko obmedzilo niektor\u00e9 mechaniky a Spojen\u00e9 kr\u00e1\u013eovstvo sa spolieha na samoregul\u00e1ciu odvetvia s odpor\u00fa\u010dan\u00edm spr\u00edstup\u0148ova\u0165 loot boxy a\u017e od 18 rokov. D\u00e1nsky regul\u00e1tor Spillemyndigheden v okt\u00f3bri spustil kampa\u0148 pre rodi\u010dov o hazardn\u00fdch prvkoch v detsk\u00fdch hr\u00e1ch a franc\u00fazske zdru\u017eenie ARPEJ varovalo, \u017ee videohry u t\u00edned\u017eerov podporuj\u00fa spr\u00e1vanie podobn\u00e9 probl\u00e9mov\u00e9mu hraniu. DFA by tieto n\u00e1rodn\u00e9 pr\u00edstupy prv\u00fdkr\u00e1t doplnil spolo\u010dn\u00fdmi pravidlami na \u00farovni \u00danie.<\/p>\n

Pre slovensk\u00fdch oper\u00e1torov s licenciou od \u00daradu pre regul\u00e1ciu hazardn\u00fdch hier (\u00daRHH) to znamen\u00e1 dvojit\u00fa kontrolu. Podmienky licencie a hazardnej reklamy bude na\u010falej ur\u010dova\u0165 z\u00e1kon \u010d. 30\/2019 Z. z. o hazardn\u00fdch hr\u00e1ch a doh\u013ead nad nimi vykon\u00e1va \u00daRHH. Dizajn aplik\u00e1ci\u00ed, notifik\u00e1cie, cielenie reklamy a spolupr\u00e1ca s influencermi v\u0161ak bud\u00fa podlieha\u0165 aj priamo platn\u00e9mu eur\u00f3pskemu nariadeniu. Ke\u010f\u017ee z\u00e1kaz propag\u00e1cie cez influencerov sa via\u017ee na n\u00e1rodn\u00e9 reklamn\u00e9 obmedzenia, ka\u017ed\u00e9 bud\u00face spr\u00edsnenie dom\u00e1cich pravidiel sa automaticky prenesie aj do tejto oblasti.<\/p>\n

N\u00e1vrh teraz \u010dak\u00e1 na rokovania v Eur\u00f3pskom parlamente a Rade E\u00da, pri\u010dom harmonogram zatia\u013e nie je zn\u00e1my. Nariadenie nadobudne \u00fa\u010dinnos\u0165 20 dn\u00ed po zverejnen\u00ed v \u00daradnom vestn\u00edku E\u00da a uplat\u0148ova\u0165 sa za\u010dne o \u010fal\u0161\u00edch 12 mesiacov. Pri tempe eur\u00f3pskeho legislat\u00edvneho procesu je re\u00e1lne po\u010d\u00edta\u0165 s viacro\u010dn\u00fdm horizontom. Odvetvie bude sledova\u0165 najm\u00e4 tri ot\u00e1zky. Prvou je, \u010di sa defin\u00edcia platen\u00fdch n\u00e1hodn\u00fdch odmien spresn\u00ed tak, aby jasne vyl\u00fa\u010dila licencovan\u00e9 hazardn\u00e9 hry. Druhou je, \u010di poslanci nepritvrdia pri notifik\u00e1ci\u00e1ch a vernostn\u00fdch programoch. Tre\u0165ou je, ak\u00e9 funkcie Komisia nesk\u00f4r dopln\u00ed delegovan\u00fdmi aktmi. Oper\u00e1tori, ktor\u00ed za\u010dn\u00fa svoje aplik\u00e1cie prehodnocova\u0165 u\u017e teraz, bud\u00fa ma\u0165 pred konkurenciou n\u00e1skok.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eur\u00f3pska komisia predlo\u017eila Digital Fairness Act. Zakazuje platen\u00e9 n\u00e1hodn\u00e9 odmeny pre malolet\u00fdch, spr\u00eds\u0148uje reklamu cez influencerov a pri ve\u013ek\u00fdch pr\u00edpadoch hroz\u00ed pokutami do 6 % celosvetov\u00e9ho obratu. T\u00fdka sa to aj licencovan\u00fdch oper\u00e1torov na Slovensku.<\/p>\n","protected":false},"author":6,"featured_media":6196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[42],"tags":[459,342,460,185,188,98],"class_list":["post-6197","post","type-post","status-publish","format-standard","has-post-thumbnail","category-legal-compliance","tag-digital-fairness-act","tag-europska-unia","tag-influencer-marketing","tag-loot-boxy","tag-ochrana-maloletych","tag-slovensko"],"yoast_head":"\nBrusel zak\u00e1\u017ee platen\u00e9 loot boxy pre deti a spr\u00edsni pravidl\u00e1 pre influencerov. Nov\u00e9 pravidl\u00e1 dopadn\u00fa aj na st\u00e1vkov\u00e9 kancel\u00e1rie - ONLINE MAGAZ\u00cdN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winsider.sk\/index.php\/2026\/11\/13\/brusel-zakaze-platene-loot-boxy-pre-deti-a-sprisni-pravidla-pre-influencerov-nove-pravidla-dopadnu-aj-na-stavkove-kancelarie\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brusel zak\u00e1\u017ee platen\u00e9 loot boxy pre deti a spr\u00edsni pravidl\u00e1 pre influencerov. Nov\u00e9 pravidl\u00e1 dopadn\u00fa aj na st\u00e1vkov\u00e9 kancel\u00e1rie - ONLINE MAGAZ\u00cdN\" \/>\n<meta property=\"og:description\" content=\"Eur\u00f3pska komisia predlo\u017eila Digital Fairness Act. 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