{"id":6051,"date":"2026-11-07T12:05:49","date_gmt":"2026-11-07T11:05:49","guid":{"rendered":"https:\/\/winsider.sk\/?p=6051"},"modified":"2026-11-07T12:05:49","modified_gmt":"2026-11-07T11:05:49","slug":"vyssie-dane-uz-beru-peniaze-aj-dostihom-betfred-konci-sponzoring-vsetkych-piatich-british-classics","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2026\/11\/07\/vyssie-dane-uz-beru-peniaze-aj-dostihom-betfred-konci-sponzoring-vsetkych-piatich-british-classics\/","title":{"rendered":"Vy\u0161\u0161ie dane u\u017e ber\u00fa peniaze aj dostihom. Betfred kon\u010d\u00ed sponzoring v\u0161etk\u00fdch piatich British Classics"},"content":{"rendered":"

Britsk\u00e1 st\u00e1vkov\u00e1 spolo\u010dnos\u0165 Betfred nepred\u013a\u017ei titul\u00e1rny sponzoring piatich najprest\u00ed\u017enej\u0161\u00edch rovinov\u00fdch dostihov v Spojenom kr\u00e1\u013eovstve, takzvan\u00fdch British Classics. Jej meno tak zmizne z 2000 Guineas a 1000 Guineas v Newmarkete, z Derby a Oaks v Epsome aj zo St Leger v Doncasteri. Firma rozhodnutie otvorene pripisuje opakovan\u00e9mu zvy\u0161ovaniu dan\u00ed z hazardu, najm\u00e4 vy\u0161\u0161ej dani z hrac\u00edch automatov, ktor\u00fa v okt\u00f3brovom rozpo\u010dte ozn\u00e1mil minister financi\u00ed John Healey. Najprest\u00ed\u017enej\u0161ia s\u00e9ria britsk\u00fdch dostihov tak h\u013ead\u00e1 nov\u00e9ho hlavn\u00e9ho partnera.<\/p>\n

Na v\u00fdzname rozhodnutia prid\u00e1va, \u017ee Betfred bol prvou zna\u010dkou, ktor\u00e1 sponzorovala v\u0161etk\u00fdch p\u00e4\u0165 Classics naraz. Pod\u013ea denn\u00edka The Telegraph jeho podpora t\u00fdchto pretekov dosiahla za roky mili\u00f3ny libier a k bal\u00edku patril aj bonus 2 mili\u00f3ny libier pre ko\u0148a, ktor\u00fd by vyhral 2000 Guineas, Derby aj St Leger. Firma sa rozhodla neprist\u00fapi\u0165 na trojro\u010dn\u00e9 pred\u013a\u017eenie zmluvy a vo vyhl\u00e1sen\u00ed uviedla, \u017ee jej \u201ekumulat\u00edvne n\u00e1klady vl\u00e1dnej politiky nenechali in\u00fa mo\u017enos\u0165\u201c<\/em>. Doteraz sa debata o britsk\u00fdch daniach z hazardu to\u010dila najm\u00e4 okolo mar\u017e\u00ed oper\u00e1torov, pracovn\u00fdch miest a \u010dierneho trhu. Teraz je zrejm\u00e9, \u017ee vy\u0161\u0161ie dane ukrajuj\u00fa aj z pe\u0148az\u00ed, ktor\u00e9 do \u0161portu pr\u00fadia cez sponzoring.<\/p>\n

Betfred sa k Classics prepracoval postupne. V roku 2023 sa stal partnerom oboch klasick\u00fdch pretekov v Epsome a v tom istom roku uzavrel viacro\u010dn\u00e9 partnerstvo pre festival St Leger so spolo\u010dnos\u0165ou Arena Racing Company (Arc), ktor\u00e1 prev\u00e1dzkuje dostihov\u00fa dr\u00e1hu v Doncasteri. V roku 2025 pribudli obe Guineas v Newmarkete a portf\u00f3lio bolo kompletn\u00e9. Zakladate\u013e a majite\u013e firmy Fred Done v\u0161ak u\u017e sk\u00f4r v tomto roku varoval, \u017ee ak okt\u00f3ber prinesie druh\u00e9 zv\u00fd\u0161enie dan\u00ed, sponzoring Classics bude pravdepodobne jednou z prv\u00fdch obet\u00ed \u0161krtov. Slovo dodr\u017eal.<\/p>\n

\"Britsk\u00e9<\/figure>\n

Da\u0148ov\u00fd tlak sa na britsk\u00fd trh val\u00ed v dvoch vln\u00e1ch. Prv\u00fa spustila v novembri 2025 vtedaj\u0161ia ministerka financi\u00ed Rachel Reeves, ktor\u00e1 zv\u00fd\u0161ila da\u0148 z online kas\u00ednov\u00fdch hier (Remote Gaming Duty) z 21 na 40 percent s \u00fa\u010dinnos\u0165ou od 1. apr\u00edla 2026. Najv\u00e4\u010d\u0161ie spolo\u010dnosti na britskom trhu, teda Flutter Entertainment, Entain a evoke, vz\u00e1p\u00e4t\u00ed ozn\u00e1mili, \u017ee marketingov\u00e9 rozpo\u010dty zre\u017e\u00fa pribli\u017ene o p\u00e4tinu. Coral po tomto rozpo\u010dte ukon\u010dil desa\u0165ro\u010dia trvaj\u00facu podporu dostihu Coral Cup a podobn\u00e9 kroky urobil aj bet365. Druh\u00fa vlnu priniesol Healeyho okt\u00f3brov\u00fd rozpo\u010det. Da\u0148 z hrac\u00edch automatov (Machine Games Duty) st\u00fapne od 1. apr\u00edla 2027 z 20 na 25 percent pri automatoch so vkladom nad jednu libru alebo v\u00fdhrou nad 100 libier. Od toho ist\u00e9ho d\u00e1tumu za\u010dne plati\u0165 nov\u00e1 25-percentn\u00e1 sadzba v\u0161eobecnej st\u00e1vkovej dane (General Betting Duty) pre vzdialen\u00e9 st\u00e1vky, ktor\u00e1 doteraz predstavovala 15 percent. St\u00e1vky v kamenn\u00fdch pobo\u010dk\u00e1ch a online st\u00e1vky na britsk\u00e9 dostihy sa jej vyhn\u00fa.<\/p>\n

Pre Betfred boli rozhoduj\u00face pr\u00e1ve automaty. Firma prev\u00e1dzkuje po celej krajine viac ako 1 300 st\u00e1vkov\u00fdch kancel\u00e1ri\u00ed a vy\u0161\u0161ia da\u0148 z automatov m\u00e1 pod\u013ea o\u010dak\u00e1van\u00ed v\u00fdrazne zasiahnu\u0165 jej hospod\u00e1rsky v\u00fdsledok. Zv\u00fd\u0161enie na 25 percent je pritom miernej\u0161ie, ne\u017e sa ob\u00e1vala \u010das\u0165 odvetvia. Analytick\u00e9 centrum Social Market Foundation presadzovalo a\u017e 40 percent. Aj tak u\u017e Betfred v j\u00fali ozn\u00e1mil zatvorenie 132 predajn\u00ed, teda zhruba desatiny siete, a zru\u0161enie viac ako 600 pracovn\u00fdch miest. V septembri organiz\u00e1cia RL Commercial potvrdila, \u017ee po sez\u00f3ne 2026 skon\u010d\u00ed titul\u00e1rne partnerstvo Betfredu so Super League, Challenge Cupom aj anglickou reprezent\u00e1ciou v rugby league, ktor\u00e9 trvalo od roku 2017. Done vtedy povedal, \u017ee da\u0148ov\u00e9 zmeny a rast miezd ho prin\u00fatili prehodnoti\u0165 v\u0161etky v\u00fddavky firmy.<\/p>\n

Dostihy \u0161etr\u00ed da\u0148, ale nie rozpo\u010det st\u00e1vkov\u00fdch kancel\u00e1ri\u00ed<\/h2>\n

Na celom pr\u00edpade je najzauj\u00edmavej\u0161\u00ed paradox. Vl\u00e1da pri zvy\u0161ovan\u00ed st\u00e1vkovej dane vy\u0148ala online st\u00e1vky na britsk\u00e9 dostihy, a t\u00fdm dostihov\u00fd \u0161port, ktor\u00fd je od st\u00e1vok finan\u010dne silne z\u00e1visl\u00fd, chr\u00e1nila. Dostihy napriek tomu prich\u00e1dzaj\u00fa o najvidite\u013enej\u0161ieho sponzora. D\u00f4vod je jednoduch\u00fd. Sponzoring sa nefinancuje z pr\u00edjmov konkr\u00e9tneho produktu, ale z celkov\u00e9ho marketingov\u00e9ho rozpo\u010dtu firmy. Ke\u010f sa da\u0148 zv\u00fd\u0161i na automatoch v pobo\u010dk\u00e1ch, peniaze ch\u00fdbaj\u00fa v celej firme a mana\u017ement \u0161krt\u00e1 tam, kde to ide najr\u00fdchlej\u0161ie a najmenej bol\u00ed. Mzdy a n\u00e1jmy s\u00fa zmluvne viazan\u00e9, zato sponzorsk\u00e1 zmluva, ktorej sa bl\u00ed\u017ei koniec, sa jednoducho nepred\u013a\u017ei.<\/p>\n

Z toho plynie aj \u0161ir\u0161\u00ed ekonomick\u00fd d\u00f4sledok. Ak tri najv\u00e4\u010d\u0161ie skupiny na trhu naraz kr\u00e1tia marketing o p\u00e4tinu a k nim sa prid\u00e1vaj\u00fa Coral, bet365 a Betfred, dopyt po \u0161portov\u00fdch sponzorsk\u00fdch pr\u00e1vach z hazardn\u00e9ho sektora prudko kles\u00e1. Pre organiz\u00e1torov to znamen\u00e1 slab\u0161iu vyjedn\u00e1vaciu poz\u00edciu a pravdepodobne aj ni\u017e\u0161iu cenu, za ktor\u00fa dok\u00e1\u017eu svoje podujatia preda\u0165. Amy Starkey, ktor\u00e1 riadi lond\u00fdnsku \u010das\u0165 organiz\u00e1cie Jockey Club, pre Racing Post uviedla, \u017ee klub je sklaman\u00fd, no u\u017e rokuje s viacer\u00fdmi z\u00e1ujemcami. Arc zase pripustil, \u017ee ho rozhodnutie po rozpo\u010dte neprekvapilo. Prest\u00ed\u017e Derby \u010di Oaks je dos\u0165 ve\u013ek\u00e1 na to, aby si partnera na\u0161li. Ot\u00e1zne je, za ko\u013eko a \u010di p\u00f4jde op\u00e4\u0165 o st\u00e1vkov\u00fa firmu, alebo o zna\u010dku z \u00faplne in\u00e9ho odvetvia.<\/p>\n

Obe strany sporu maj\u00fa svoje argumenty. Z\u00e1stancovia vy\u0161\u0161\u00edch dan\u00ed, medzi ktor\u00e9 patr\u00ed aj Social Market Foundation, tvrdia, \u017ee hazardn\u00fd priemysel si vy\u0161\u0161ie odvody m\u00f4\u017ee dovoli\u0165, \u017ee sp\u00f4sobuje spolo\u010dnosti n\u00e1klady v podobe z\u00e1vislost\u00ed a \u017ee \u0161t\u00e1tna pokladnica potrebuje pr\u00edjmy. Z ich poh\u013eadu m\u00f4\u017ee by\u0165 aj menej hazardnej reklamy v \u0161porte v\u00edtan\u00fdm ved\u013eaj\u0161\u00edm \u00fa\u010dinkom. Odvetvie oponuje, \u017ee kumulat\u00edvny tlak vedie k zatv\u00e1raniu pobo\u010diek, prep\u00fa\u0161\u0165aniu a odchodu pe\u0148az\u00ed zo \u0161portu a \u017ee pr\u00edli\u0161 vysok\u00e9 dane m\u00f4\u017eu \u010das\u0165 hr\u00e1\u010dov vytla\u010di\u0165 k nelicencovan\u00fdm oper\u00e1torom, s ktor\u00fdmi britsk\u00fd regul\u00e1tor z\u00e1pas\u00ed. Pravdu zrejme nem\u00e1 \u00faplne nikto. Da\u0148 zn\u00ed\u017ei mar\u017ee licencovan\u00fdch firiem a ich schopnos\u0165 investova\u0165, \u010di v\u0161ak \u0161t\u00e1t re\u00e1lne vyberie viac, z\u00e1vis\u00ed od toho, ko\u013eko hr\u00e1\u010dov a obratu z regulovan\u00e9ho trhu od\u00edde.<\/p>\n

Pr\u00edpad otv\u00e1ra aj nepohodln\u00fa ot\u00e1zku pre samotn\u00fd \u0161port. Britsk\u00e9 dostihy a rugby league s\u00fa na peniazoch st\u00e1vkov\u00fdch firiem vo ve\u013ekej miere z\u00e1visl\u00e9, \u010di u\u017e cez sponzoring, alebo cez pr\u00edjmy zo st\u00e1vkov\u00fdch pr\u00e1v. Tak\u00fd model funguje, k\u00fdm sa oper\u00e1torom dar\u00ed. Ke\u010f da\u0148ov\u00e1 politika zmen\u00ed ich ekonomiku, \u0161port zist\u00ed, ako m\u00e1lo m\u00e1 pod kontrolou vlastn\u00e9 financie. V\u00fdnimka pre dostihov\u00e9 st\u00e1vky v da\u0148ovom z\u00e1kone ukazuje, \u017ee vl\u00e1da toto riziko vn\u00edmala. Nepriame \u00fa\u010dinky cez marketingov\u00e9 rozpo\u010dty v\u0161ak takouto v\u00fdnimkou zachyti\u0165 nedok\u00e1zala.<\/p>\n

Najbli\u017e\u0161ie mesiace uk\u00e1\u017eu, \u010di Jockey Club a Arc n\u00e1jdu za Betfred plnohodnotn\u00fa n\u00e1hradu e\u0161te pred jarn\u00fdmi Guineas, ktor\u00fdmi sa sez\u00f3na Classics otv\u00e1ra. K\u013e\u00fa\u010dov\u00fdm d\u00e1tumom pre cel\u00fd trh je 1. apr\u00edl 2027, ke\u010f za\u010dn\u00fa plati\u0165 vy\u0161\u0161ie sadzby dane z automatov aj st\u00e1vkovej dane. Ak sa potvrd\u00ed, \u017ee po online kas\u00edne zasiahnu aj kamenn\u00e9 pobo\u010dky, d\u00e1 sa \u010daka\u0165 \u010fal\u0161ie zatv\u00e1ranie predajn\u00ed a \u010fal\u0161ie \u0161krty v marketingu, a to nielen u Betfredu. \u0160portov\u00e9 zv\u00e4zy bud\u00fa pravdepodobne viac tla\u010di\u0165 na vl\u00e1du, aby vplyv dan\u00ed na \u0161port zoh\u013eadnila. Ak sa nov\u00fdm partnerom Classics stane firma mimo hazardu, m\u00f4\u017ee to by\u0165 pre britsk\u00fd \u0161port za\u010diatok pomal\u00e9ho odp\u00fatavania od st\u00e1vkov\u00fdch pe\u0148az\u00ed. Ak sa nen\u00e1jde nikto rovnako \u0161tedr\u00fd, dostihy jednoducho zaplatia \u010das\u0165 da\u0148ovej reformy zo svojho.<\/p>\n

Hazardn\u00e9 hry s\u00fa ur\u010den\u00e9 v\u00fdhradne osob\u00e1m star\u0161\u00edm ako 18 rokov. Hrajte zodpovedne.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

Betfred nepred\u013a\u017ei titul\u00e1rny sponzoring Derby, Oaks, oboch Guineas ani St Leger. Firma to zd\u00f4vod\u0148uje opakovan\u00fdm zvy\u0161ovan\u00edm britsk\u00fdch dan\u00ed z hazardu. \u00da\u010det za da\u0148ov\u00fa politiku tak za\u010d\u00edna plati\u0165 aj \u0161port.<\/p>\n","protected":false},"author":6,"featured_media":6050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[37],"tags":[382,65,282,384,383,57],"class_list":["post-6051","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sportove-stavkovanie","tag-betfred","tag-dane-z-hazardu","tag-dostihy","tag-jockey-club","tag-sponzoring","tag-velka-britania"],"yoast_head":"\nVy\u0161\u0161ie dane u\u017e ber\u00fa peniaze aj dostihom. Betfred kon\u010d\u00ed sponzoring v\u0161etk\u00fdch piatich British Classics - ONLINE MAGAZ\u00cdN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winsider.sk\/index.php\/2026\/11\/07\/vyssie-dane-uz-beru-peniaze-aj-dostihom-betfred-konci-sponzoring-vsetkych-piatich-british-classics\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vy\u0161\u0161ie dane u\u017e ber\u00fa peniaze aj dostihom. Betfred kon\u010d\u00ed sponzoring v\u0161etk\u00fdch piatich British Classics - ONLINE MAGAZ\u00cdN\" \/>\n<meta property=\"og:description\" content=\"Betfred nepred\u013a\u017ei titul\u00e1rny sponzoring Derby, Oaks, oboch Guineas ani St Leger. 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