{"id":6030,"date":"2026-11-06T17:21:32","date_gmt":"2026-11-06T16:21:32","guid":{"rendered":"https:\/\/winsider.sk\/?p=6030"},"modified":"2026-11-06T17:21:32","modified_gmt":"2026-11-06T16:21:32","slug":"polovica-irskych-online-hracov-ma-viac-uctov-kazdeho-siedmeho-k-hre-priviedla-sprava-alebo-reklama-operatora-taketo-data-slovensku-chybaju","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2026\/11\/06\/polovica-irskych-online-hracov-ma-viac-uctov-kazdeho-siedmeho-k-hre-priviedla-sprava-alebo-reklama-operatora-taketo-data-slovensku-chybaju\/","title":{"rendered":"Polovica \u00edrskych online hr\u00e1\u010dov m\u00e1 viac \u00fa\u010dtov, ka\u017ed\u00e9ho siedmeho k hre priviedla spr\u00e1va alebo reklama oper\u00e1tora. Tak\u00e9to d\u00e1ta Slovensku ch\u00fdbaj\u00fa"},"content":{"rendered":"

Viac ako polovica \u00edrskych hr\u00e1\u010dov s online \u00fa\u010dtom, presne 54 percent, si otvorila aj druh\u00fd \u00fa\u010det a pribli\u017ene desatina ich m\u00e1 \u0161tyri alebo viac. Ka\u017ed\u00fd siedmy respondent uviedol, \u017ee jeho posledn\u00e1 online hra nasledovala bezprostredne po e-maile, notifik\u00e1cii v aplik\u00e1cii alebo reklame. Vypl\u00fdva to z prieskumu medzi 1 000 dospel\u00fdmi hr\u00e1\u010dmi, ktor\u00fd pre \u00cdrsky \u00farad pre regul\u00e1ciu hazardn\u00fdch hier (GRAI) vypracoval In\u0161tit\u00fat pre ekonomick\u00fd a soci\u00e1lny v\u00fdskum (ESRI). Spr\u00e1vu s n\u00e1zvom Vzorce online a kamenn\u00e9ho hrania v \u00cdrsku zverejnili 4. novembra 2026.<\/p>\n

V\u00fdznam \u0161t\u00fadie nespo\u010d\u00edva len v samotn\u00fdch percent\u00e1ch. \u00cdrsko pr\u00e1ve buduje nov\u00fd regula\u010dn\u00fd syst\u00e9m od z\u00e1kladov a GRAI otvorene hovor\u00ed, \u017ee povinnosti pre licencovan\u00fdch oper\u00e1torov chce stava\u0165 na d\u00e1tach o skuto\u010dnom spr\u00e1van\u00ed hr\u00e1\u010dov, nie na odhadoch. \u0160\u00e9fka \u00faradu Anne Marie Caulfield uviedla, \u017ee v\u00fdskum potvrdzuje potrebu nov\u00fdch pravidiel pri otv\u00e1ran\u00ed a ru\u0161en\u00ed \u00fa\u010dtov, pri limitoch v\u00fddavkov aj pri reklame. Pre oper\u00e1torov to znamen\u00e1, \u017ee marketing, kr\u00ed\u017eov\u00fd predaj a dizajn platobn\u00e9ho procesu sa v \u00cdrsku ocitn\u00fa pod drobnoh\u013eadom. Pre ostatn\u00e9 krajiny vr\u00e1tane Slovenska je to zas uk\u00e1\u017eka, ak\u00e9 inform\u00e1cie by mal regul\u00e1tor o trhu v\u00f4bec ma\u0165.<\/p>\n

Z\u00e1kladom nov\u00e9ho syst\u00e9mu je z\u00e1kon o regul\u00e1cii hazardu z roku 2024 (Gambling Regulation Act 2024), ktor\u00fd e\u0161te nenadobudol pln\u00fa \u00fa\u010dinnos\u0165 a ktor\u00fd zav\u00e1dza kontrolu marketingu a komunik\u00e1cie oper\u00e1torov, limity na \u00fa\u010dtoch, ochranu spotrebite\u013eov a centralizovan\u00fd syst\u00e9m sebavyl\u00fa\u010denia, teda jednotn\u00fd register, cez ktor\u00fd sa hr\u00e1\u010d jedn\u00fdm krokom zablokuje u v\u0161etk\u00fdch licencovan\u00fdch prev\u00e1dzkovate\u013eov. GRAI za\u010dal p\u00f4sobi\u0165 v marci 2025 a licen\u010dn\u00e9 a regula\u010dn\u00e9 pr\u00e1vomoci preber\u00e1 postupne. Z\u00e1kon navy\u0161e zav\u00e1dza jedny z najpr\u00edsnej\u0161\u00edch sankci\u00ed v Eur\u00f3pskej \u00fanii za umo\u017enenie hazardu malolet\u00fdm. Predch\u00e1dzaj\u00faca \u0161t\u00fadia ESRI pre GRAI odhadla, \u017ee probl\u00e9mov\u00e9 hranie sa t\u00fdka jedn\u00e9ho z tridsiatich dospel\u00fdch \u00cdrov a \u010fal\u0161ia p\u00e4tina vykazuje aspo\u0148 niektor\u00e9 znaky probl\u00e9mov spojen\u00fdch s hazardom.<\/p>\n

\"Ako<\/figure>\n

Prieskum potvrdil, \u017ee online prostredie v \u00cdrsku dominuje. Online hralo v uplynulom roku 77 percent respondentov, osobne v kamenn\u00fdch prev\u00e1dzkach 59 percent a obe formy kombinovalo 44 percent. Dve tretiny online hr\u00e1\u010dov pod\u00e1vaj\u00fa aspo\u0148 jednu st\u00e1vku t\u00fd\u017edenne, k\u00fdm pri kamennom hran\u00ed je to 48 percent. Z v\u00fdskumu boli vyraden\u00ed \u013eudia, ktor\u00fdch jedinou formou hazardu bol n\u00e1kup l\u00f3sov alebo \u017erebov v obchode.<\/p>\n

Od dostihov ku kas\u00ednu jedn\u00fdm kliknut\u00edm<\/h2>\n

Pre regul\u00e1tora je najzauj\u00edmavej\u0161ie zistenie o kr\u00ed\u017eovom predaji, teda o tom, ako oper\u00e1tori pos\u00favaj\u00fa z\u00e1kazn\u00edka od jedn\u00e9ho produktu k \u010fal\u0161iemu. Naj\u010dastej\u0161ie si \u013eudia prv\u00fd online \u00fa\u010det otv\u00e1rali kv\u00f4li dostihom, \u0161portu alebo lot\u00e9ri\u00e1m. A\u017e 38 percent t\u00fdch, ktor\u00ed za\u010d\u00ednali st\u00e1vkami na kone \u010di \u0161port, v\u0161ak nesk\u00f4r na tom istom \u00fa\u010dte sk\u00fasilo online kas\u00edno, automaty, bingo alebo \u017ereby. Pod\u013ea port\u00e1lu European Gaming si \u00fa\u010det kv\u00f4li kas\u00ednov\u00fdm hr\u00e1m otvorilo len 6 percent dr\u017eite\u013eov a kv\u00f4li automatom 4,5 percenta, no \u010fal\u0161\u00edch 12 a 9 percent sa k nim dostalo a\u017e po registr\u00e1cii. Z poh\u013eadu ochrany hr\u00e1\u010da je to presne ten mechanizmus, ktor\u00fd ESRI odpor\u00fa\u010da presk\u00fama\u0165, teda \u010di prechod k \u010fal\u0161\u00edm produktom s\u00favis\u00ed s rastom \u0161k\u00f4d.<\/p>\n

Komunik\u00e1cia oper\u00e1torov je pritom intenz\u00edvna. E-maily dost\u00e1va 62 percent dr\u017eite\u013eov \u00fa\u010dtov, notifik\u00e1cie z aplik\u00e1cie 52 percent a SMS spr\u00e1vy 16 percent. Ka\u017ed\u00fd \u0161tvrt\u00fd pou\u017e\u00edvate\u013e aplik\u00e1cie dost\u00e1va upozornenia aspo\u0148 raz denne. \u00dadaj o tom, \u017ee reklama alebo spr\u00e1va priamo predch\u00e1dzala len ka\u017edej siedmej online rel\u00e1cii, port\u00e1l SBC News interpretoval tak, \u017ee marketing nemus\u00ed by\u0165 pri podnecovan\u00ed hry a\u017e tak\u00fd \u00fa\u010dinn\u00fd. D\u00e1 sa to \u010d\u00edta\u0165 aj opa\u010dne. Ak sa jedna zo siedmich rel\u00e1ci\u00ed d\u00e1 priamo prip\u00edsa\u0165 spr\u00e1ve od oper\u00e1tora, ide o merate\u013en\u00fd vplyv, ktor\u00fd regul\u00e1tor m\u00f4\u017ee obmedzi\u0165. \u010eal\u0161\u00edmi sp\u00fa\u0161\u0165a\u010dmi boli pripomienky bl\u00ed\u017eiacich sa podujat\u00ed a sledovanie \u0161portu. Nuda alebo stres st\u00e1li za 16,4 percenta posledn\u00fdch online rel\u00e1ci\u00ed a snaha vyhra\u0165 sp\u00e4\u0165 predch\u00e1dzaj\u00face straty za 5,6 percenta.<\/p>\n

Druh\u00e1 ve\u013ek\u00e1 t\u00e9ma s\u00fa viacer\u00e9 \u00fa\u010dty. Respondenti ako hlavn\u00e9 d\u00f4vody na otvorenie \u010fal\u0161ieho \u00fa\u010dtu uv\u00e1dzali lep\u0161ie kurzy, jednoduch\u00fa registr\u00e1ciu a propaga\u010dn\u00e9 ponuky. Hr\u00e1\u010d s viacer\u00fdmi \u00fa\u010dtami je pre jednotliv\u00e9ho oper\u00e1tora \u0165a\u017eko \u010ditate\u013en\u00fd. Limity vkladov, sledovanie rizikov\u00e9ho spr\u00e1vania \u010di z\u00e1sahy pri strate kontroly funguj\u00fa len v r\u00e1mci jednej platformy, tak\u017ee ak hr\u00e1\u010d naraz\u00ed na limit u jedn\u00e9ho prev\u00e1dzkovate\u013ea, jednoducho pokra\u010duje u \u010fal\u0161ieho. Caulfieldov\u00e1 to zhrnula slovami, \u017ee \u201eviac ako polovica dr\u017eite\u013eov online \u00fa\u010dtov hr\u00e1 cez viacero \u00fa\u010dtov, \u010dasto s\u00fa\u010dasne na r\u00f4znych platform\u00e1ch\u201c. Z\u00e1kon po\u010d\u00edta aj s centr\u00e1lnym registrom sebavyl\u00fa\u010denia, ktor\u00fd pokr\u00fdva v\u0161etk\u00fdch oper\u00e1torov naraz.<\/p>\n

\u0160t\u00fadia ukazuje aj asymetriu medzi vstupom a v\u00fdstupom. Vklad ozna\u010dilo za ve\u013emi jednoduch\u00fd 70 percent online hr\u00e1\u010dov, v\u00fdber v\u00fdhry len pribli\u017ene 57 percent a takmer p\u00e4tina t\u00fdch, ktor\u00ed niekedy ru\u0161ili \u00fa\u010det, hodnotila zatvorenie ako n\u00e1ro\u010dn\u00e9. V\u00fdskumn\u00edci pripisuj\u00fa tento rozdiel kombin\u00e1cii technick\u00fdch prek\u00e1\u017eok a psychologick\u00fdch faktorov. Z\u00e1kon umo\u017e\u0148uje GRAI po\u017eadova\u0165, aby bolo zru\u0161enie \u00fa\u010dtu a v\u00fdber rovnako jednoduch\u00e9 ako registr\u00e1cia a vklad. S platbami s\u00favis\u00ed aj prv\u00e1 n\u00e1rodn\u00e1 strat\u00e9gia \u00cdrska proti praniu \u0161pinav\u00fdch pe\u0148az\u00ed, ktor\u00e1 od regul\u00e1tora \u017eiada \u0161tandard uzavretej platobnej slu\u010dky, teda vracanie v\u00fdberov rovnakou met\u00f3dou, akou hr\u00e1\u010d vkladal.<\/p>\n

V\u00fdsledky hr\u00e1\u010dov pritom zodpovedaj\u00fa matematike hazardu. Posledn\u00e9 hranie skon\u010dilo stratou pre 57 percent online a 50 percent kamenn\u00fdch hr\u00e1\u010dov, pri\u010dom \u201eve\u013ea\u201c prehralo 26 percent online hr\u00e1\u010dov oproti 17 percent\u00e1m v kamenn\u00fdch prev\u00e1dzkach. P\u00e4tina online hr\u00e1\u010dov priznala, \u017ee hra im ubrala \u010das z pr\u00e1ce alebo rodiny. \u0160tvrtina respondentov sa sna\u017e\u00ed hra\u0165 menej alebo to pl\u00e1nuje, no tretina z t\u00fdch, ktor\u00ed sa u\u017e sna\u017eia, hr\u00e1 rovnako alebo viac ako pred rokom. Naj\u010dastej\u0161ie sa spoliehaj\u00fa na vlastn\u00fa v\u00f4\u013eu a sebavyl\u00fa\u010denie vyu\u017e\u00edva menej ako desatina. \u0160\u00e9f behavior\u00e1lneho oddelenia ESRI Pete Lunn upozornil, \u017ee \u0161t\u00fadia otv\u00e1ra ot\u00e1zku, \u010di online spotrebitelia v\u00f4bec rozumej\u00fa, na \u010do sa pri registr\u00e1cii upisuj\u00fa.<\/p>\n

D\u00e1ta maj\u00fa aj svoje limity. Respondentov nevyberali n\u00e1hodn\u00fdm v\u00fdberom priamo pre tento v\u00fdskum, ale z existuj\u00faceho online panelu, hoci vzorku v\u00e1\u017eili pod\u013ea veku, pohlavia, regi\u00f3nu a soci\u00e1lnej skupiny. Medzi m\u00e9diami sa l\u00ed\u0161ia aj niektor\u00e9 \u010d\u00edsla, napr\u00edklad port\u00e1l iGaming Business uv\u00e1dza podiel hr\u00e1\u010dov s viacer\u00fdmi \u00fa\u010dtami 53 percent, k\u00fdm ostatn\u00e9 m\u00e9di\u00e1 hovoria o 54 percent\u00e1ch. Oper\u00e1tori teda bud\u00fa ma\u0165 priestor spochyb\u0148ova\u0165, nako\u013eko presne prieskum zachyt\u00e1va cel\u00fd trh. Smer, ktor\u00fdm sa regul\u00e1tor vyberie, v\u0161ak prieskum nazna\u010duje jasne.<\/p>\n

Pre Slovensko je \u00edrsky pr\u00edklad pou\u010dn\u00fd najm\u00e4 metodicky. Slovensk\u00fd trh m\u00e1 od \u00fa\u010dinnosti z\u00e1kona \u010d. 30\/2019 Z. z. o hazardn\u00fdch hr\u00e1ch licencovan\u00fd online segment aj register vyl\u00fa\u010den\u00fdch os\u00f4b, ktor\u00fd spravuje \u00daRHH a ktor\u00fd funguje naprie\u010d oper\u00e1tormi. Verejne dostupn\u00e1 \u0161t\u00fadia, ktor\u00e1 by podobne podrobne mapovala, ko\u013eko Slov\u00e1kov hr\u00e1 u viacer\u00fdch licencovan\u00fdch oper\u00e1torov, ako \u010dasto dost\u00e1vaj\u00fa marketingov\u00e9 spr\u00e1vy, ako sa pres\u00favaj\u00fa od \u0161portov\u00fdch st\u00e1vok ku kas\u00ednov\u00fdm hr\u00e1m a ak\u00e9 \u0165a\u017ek\u00e9 je pre nich zru\u0161i\u0165 \u00fa\u010det, v\u0161ak v slovenskej debate ch\u00fdba. Bez tak\u00fdchto d\u00e1t sa diskusia o reklame, limitoch \u010di daniach opiera sk\u00f4r o celkov\u00e9 tr\u017eby a odvody ne\u017e o spr\u00e1vanie hr\u00e1\u010dov.<\/p>\n

V \u00cdrsku bude teraz k\u013e\u00fa\u010dov\u00e9, ako r\u00fdchlo GRAI premen\u00ed zistenia na konkr\u00e9tne licen\u010dn\u00e9 podmienky. Sledova\u0165 treba pravidl\u00e1 s\u00fahlasu s notifik\u00e1ciami a ich odhl\u00e1senia, mo\u017enos\u0165 obmedzi\u0165 online \u00fa\u010det len na ur\u010dit\u00e9 druhy hier, po\u017eiadavku symetrie medzi vkladom a v\u00fdberom aj spustenie centr\u00e1lneho registra sebavyl\u00fa\u010denia. Oper\u00e1tori bud\u00fa pravdepodobne argumentova\u0165, \u017ee pr\u00edli\u0161 pr\u00edsne obmedzenia komunik\u00e1cie a kr\u00ed\u017eov\u00e9ho predaja oslabia licencovan\u00fd trh v s\u00fa\u0165a\u017ei s nelicencovanou ponukou. Regul\u00e1tor v\u0161ak u\u017e m\u00e1 v ruk\u00e1ch \u010d\u00edsla, ktor\u00e9 mu umo\u017enia br\u00e1ni\u0165 tvrd\u0161ie pravidl\u00e1 ako opatrenia podlo\u017een\u00e9 d\u00e1tami.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prieskum ESRI pre \u00edrskeho regul\u00e1tora GRAI uk\u00e1zal, \u017ee 54 percent online hr\u00e1\u010dov m\u00e1 aspo\u0148 dva \u00fa\u010dty a takmer \u0161tyria z desiatich prejd\u00fa od \u0161portov\u00fdch st\u00e1vok k \u010fal\u0161\u00edm produktom, napr\u00edklad ku kas\u00ednu. Regul\u00e1cia teraz bude vych\u00e1dza\u0165 z t\u00fdchto \u010d\u00edsel.<\/p>\n","protected":false},"author":6,"featured_media":6029,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[42],"tags":[373,372,64,120,374,76],"class_list":["post-6030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-legal-compliance","tag-esri","tag-grai","tag-irsko","tag-online-kasino","tag-reklama-na-hazard","tag-zodpovedne-hranie"],"yoast_head":"\nPolovica \u00edrskych online hr\u00e1\u010dov m\u00e1 viac \u00fa\u010dtov, ka\u017ed\u00e9ho siedmeho k hre priviedla spr\u00e1va alebo reklama oper\u00e1tora. Tak\u00e9to d\u00e1ta Slovensku ch\u00fdbaj\u00fa - ONLINE MAGAZ\u00cdN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winsider.sk\/index.php\/2026\/11\/06\/polovica-irskych-online-hracov-ma-viac-uctov-kazdeho-siedmeho-k-hre-priviedla-sprava-alebo-reklama-operatora-taketo-data-slovensku-chybaju\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polovica \u00edrskych online hr\u00e1\u010dov m\u00e1 viac \u00fa\u010dtov, ka\u017ed\u00e9ho siedmeho k hre priviedla spr\u00e1va alebo reklama oper\u00e1tora. 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