{"id":6019,"date":"2026-11-06T11:06:32","date_gmt":"2026-11-06T10:06:32","guid":{"rendered":"https:\/\/winsider.sk\/?p=6019"},"modified":"2026-11-06T11:06:32","modified_gmt":"2026-11-06T10:06:32","slug":"genius-sports-sa-vdaka-kalshi-a-polymarketu-blizi-k-miliarde-dolarov-na-predikcnych-trhoch-zarabaju-aj-dodavatelia-dat","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2026\/11\/06\/genius-sports-sa-vdaka-kalshi-a-polymarketu-blizi-k-miliarde-dolarov-na-predikcnych-trhoch-zarabaju-aj-dodavatelia-dat\/","title":{"rendered":"Genius Sports sa v\u010faka Kalshi a Polymarketu bl\u00ed\u017ei k miliarde dol\u00e1rov. Na predik\u010dn\u00fdch trhoch zar\u00e1baj\u00fa aj dod\u00e1vatelia d\u00e1t"},"content":{"rendered":"

Spolo\u010dnos\u0165 Genius Sports, jeden z najv\u00e4\u010d\u0161\u00edch svetov\u00fdch dod\u00e1vate\u013eov \u0161portov\u00fdch d\u00e1t pre st\u00e1vkov\u00fd priemysel, zv\u00fd\u0161ila odhad tr\u017eieb a ziskovosti na rok 2026. Po v\u00fdsledkoch za tret\u00ed \u0161tvr\u0165rok vedenie o\u010dak\u00e1va, \u017ee rok uzavrie s tr\u017ebami 1,015 a\u017e 1,035 miliardy dol\u00e1rov a s upravenou EBITDA, teda prev\u00e1dzkov\u00fdm ziskom pred \u00farokmi, da\u0148ami a odpismi o\u010disten\u00fdm o jednorazov\u00e9 polo\u017eky, v rozp\u00e4t\u00ed 287 a\u017e 297 mili\u00f3nov dol\u00e1rov. Vedenie je pritom najviac presved\u010den\u00e9 o pokroku na predik\u010dn\u00fdch trhoch, kde firma pr\u00e1ve v tre\u0165om \u0161tvr\u0165roku podp\u00edsala partnerstv\u00e1 s Kalshi a Polymarketom, dvoma najv\u00e4\u010d\u0161\u00edmi platformami predik\u010dn\u00fdch trhov na svete.<\/p>\n

Na spr\u00e1ve je zauj\u00edmav\u00e9 najm\u00e4 to, kto na boome predik\u010dn\u00fdch trhov zar\u00e1ba. Verejn\u00e1 debata sa zvy\u010dajne to\u010d\u00ed okolo samotn\u00fdch platforiem, ich miliardov\u00fdch ocenen\u00ed a s\u00fadnych sporov so \u0161t\u00e1tmi USA. Genius Sports v\u0161ak ukazuje, \u017ee popri nich rastie aj dod\u00e1vate\u013esk\u00fd re\u0165azec. Kto chce pon\u00faka\u0165 kontrakty na v\u00fdsledok z\u00e1pasu, potrebuje r\u00fdchle, presn\u00e9 a ofici\u00e1lne overen\u00e9 d\u00e1ta. A tie m\u00e1 v ruk\u00e1ch len nieko\u013eko firiem.<\/p>\n

Genius Sports postavil svoj biznis na exkluz\u00edvnych a ofici\u00e1lnych d\u00e1tov\u00fdch partnerstv\u00e1ch so \u0161portov\u00fdmi ligami. Medzi jeho partnerov patr\u00ed americk\u00e1 NFL aj anglick\u00e1 Premier League. Model je pomerne jednoduch\u00fd. Firma od l\u00edg z\u00edskava pr\u00e1va na zber a distrib\u00faciu \u00fadajov zo z\u00e1pasov a n\u00e1sledne ich pred\u00e1va st\u00e1vkov\u00fdm kancel\u00e1ri\u00e1m, ktor\u00e9 z nich vypo\u010d\u00edtavaj\u00fa kurzy a vyhodnocuj\u00fa st\u00e1vky. Pre ligy ide o v\u00fdznamn\u00fd zdroj pr\u00edjmov, pre st\u00e1vkov\u00e9 kancel\u00e1rie o nevyhnutn\u00fa surovinu a pre Genius Sports o poz\u00edciu sprostredkovate\u013ea, ktor\u00fa je ve\u013emi \u0165a\u017ek\u00e9 ob\u00eds\u0165.<\/p>\n

\"Tr\u017eby<\/figure>\n

Predik\u010dn\u00e9 trhy tento model roz\u0161iruj\u00fa o nov\u00fd typ z\u00e1kazn\u00edka. Ide o platformy, na ktor\u00fdch si pou\u017e\u00edvatelia medzi sebou obchoduj\u00fa kontrakty viazan\u00e9 na v\u00fdsledok bud\u00facej udalosti, od volieb a\u017e po \u0161portov\u00e9 z\u00e1pasy. Kalshi funguje v USA ako burza pod doh\u013eadom feder\u00e1lnej Komisie pre obchodovanie s komoditn\u00fdmi deriv\u00e1tmi (CFTC), a preto tvrd\u00ed, \u017ee nepodlieha \u0161t\u00e1tnym z\u00e1konom o hazarde. Polymarket vyr\u00e1stol ako kryptoplatforma s glob\u00e1lnym dosahom. Obe firmy pritom za posledn\u00e9 mesiace v\u00fdrazne posilnili \u0161portov\u00fa ponuku, ktor\u00e1 je pre ne komer\u010dne najzauj\u00edmavej\u0161ia, preto\u017ee \u0161portov\u00e9 udalosti sa konaj\u00fa denne a pri\u0165ahuj\u00fa masov\u00e9 publikum. Kalshi navy\u0161e len pred t\u00fd\u017ed\u0148om z\u00edskal ocenenie 40 mili\u00e1rd dol\u00e1rov.<\/p>\n

Genius Sports sa nespolieha iba na predaj d\u00e1t. V tre\u0165om \u0161tvr\u0165roku spustil aj porovn\u00e1vaciu str\u00e1nku Prediction.com, ktor\u00e1 sa zameriava na predik\u010dn\u00e9 trhy. Firma sa tak sna\u017e\u00ed zachyti\u0165 hodnotu na viacer\u00fdch miestach, pri dod\u00e1vke d\u00e1t platform\u00e1m aj pri z\u00edskavan\u00ed pou\u017e\u00edvate\u013eov.<\/p>\n

Rast tr\u017eieb, no strata zatia\u013e pretrv\u00e1va<\/h2>\n

Samotn\u00e9 \u010d\u00edsla za tret\u00ed \u0161tvr\u0165rok s\u00fa v\u00fdrazn\u00e9. Tr\u017eby skupiny medziro\u010dne vzr\u00e1stli o 62,3 percenta zo 166,3 mili\u00f3na na 269,9 mili\u00f3na dol\u00e1rov. EBITDA st\u00fapla e\u0161te r\u00fdchlej\u0161ie, o 156,4 percenta z 34 mili\u00f3nov na 87,1 mili\u00f3na dol\u00e1rov. Za prv\u00e9 tri \u0161tvr\u0165roky dosiahli tr\u017eby 653,3 mili\u00f3na dol\u00e1rov oproti 429 mili\u00f3nom pred rokom a EBITDA vzr\u00e1stla na 163,7 mili\u00f3na dol\u00e1rov z 87,9 mili\u00f3na. Najr\u00fdchlej\u0161ie pod\u013ea firmy r\u00e1stla medi\u00e1lna div\u00edzia, ktor\u00e1 pred\u00e1va technol\u00f3gie, obsah a slu\u017eby pre m\u00e9di\u00e1.<\/p>\n

Druh\u00e1 strana bilancie je menej lichotiv\u00e1. \u010cist\u00e1 strata za prv\u00fdch dev\u00e4\u0165 mesiacov roka nar\u00e1stla na 147,9 mili\u00f3na dol\u00e1rov z 90 mili\u00f3nov v rovnakom obdob\u00ed minul\u00e9ho roka. Ve\u013ek\u00fa \u010das\u0165 straty pravdepodobne sp\u00f4sobili dozvuky akviz\u00edcie \u0161portovej medi\u00e1lnej spolo\u010dnosti Legend, za ktor\u00fa Genius Sports sk\u00f4r v tomto roku zaplatil 1,2 miliardy dol\u00e1rov. Trh vtedy n\u00e1kup prijal s ned\u00f4verou a cena akci\u00ed klesla. Vedenie v\u0161ak odvtedy opakovane tvrd\u00ed, \u017ee i\u0161lo o spr\u00e1vny krok, a v\u00fdsledky za tret\u00ed \u0161tvr\u0165rok pou\u017e\u00edva ako argument.<\/p>\n

Zakladate\u013e a gener\u00e1lny riadite\u013e Mark Locke rast vysvet\u013euje kombin\u00e1ciou predv\u00eddate\u013en\u00e9ho st\u00e1vkov\u00e9ho biznisu, roz\u0161irovania medi\u00e1lnych slu\u017eieb a nov\u00fdch pr\u00edle\u017eitost\u00ed na predik\u010dn\u00fdch trhoch. \u201eNa\u0161a strat\u00e9gia funguje,\u201c zhrnul Locke. Ako d\u00f4kaz uv\u00e1dza vo\u013en\u00fd pe\u0148a\u017en\u00fd tok, teda hotovos\u0165, ktor\u00e1 firme zostane po pokryt\u00ed prev\u00e1dzky a invest\u00edci\u00ed. V tre\u0165om \u0161tvr\u0165roku dosiahol 54 mili\u00f3nov dol\u00e1rov. Pre investorov je to d\u00f4le\u017eit\u00fd sign\u00e1l, preto\u017ee pr\u00e1ve generovanie hotovosti m\u00e1 uk\u00e1za\u0165, \u017ee spojen\u00fd biznis po drahej akviz\u00edcii dok\u00e1\u017ee vytv\u00e1ra\u0165 hotovos\u0165.<\/p>\n

Z ekonomick\u00e9ho poh\u013eadu je poz\u00edcia dod\u00e1vate\u013ea d\u00e1t na predik\u010dn\u00fdch trhoch v nie\u010dom pohodlnej\u0161ia ne\u017e poz\u00edcia samotn\u00fdch platforiem. Genius Sports nenesie priame regula\u010dn\u00e9 riziko spojen\u00e9 s t\u00fdm, \u010di s\u00fa \u0161portov\u00e9 kontrakty leg\u00e1lne v jednotliv\u00fdch \u0161t\u00e1toch, a nezar\u00e1ba na tom, kto vyhr\u00e1 alebo prehr\u00e1. Zar\u00e1ba na objeme a na tom, \u017ee trh potrebuje spo\u013eahliv\u00e9 d\u00e1ta. Pripom\u00edna to zn\u00e1mu pou\u010dku zo zlatej hor\u00fa\u010dky, pod\u013ea ktorej najistej\u0161ie zar\u00e1bali predajcovia lop\u00e1t. Platformy z\u00e1rove\u0148 potrebuj\u00fa d\u00f4veryhodnos\u0165 a ofici\u00e1lne ligov\u00e9 d\u00e1ta im ju dod\u00e1vaj\u00fa, \u010do m\u00f4\u017ee by\u0165 argument aj pred regul\u00e1tormi a s\u00fadmi.<\/p>\n

\u00daplne bez rizika to v\u0161ak nie je. Ak by s\u00fady alebo z\u00e1konodarcovia \u0161portov\u00e9 kontrakty na predik\u010dn\u00fdch trhoch obmedzili, pr\u00edjmy z tohto segmentu by sa mohli r\u00fdchlo zmen\u0161i\u0165. Otvorenou ot\u00e1zkou je aj vz\u0165ah k tradi\u010dn\u00fdm st\u00e1vkov\u00fdm kancel\u00e1ri\u00e1m, ktor\u00e9 s\u00fa pre Genius Sports k\u013e\u00fa\u010dov\u00fdmi klientmi a z\u00e1rove\u0148 vn\u00edmaj\u00fa predik\u010dn\u00e9 trhy ako konkurenciu. Dod\u00e1vate\u013e, ktor\u00fd obsluhuje obe strany, mus\u00ed tento konflikt diplomaticky vyva\u017eova\u0165.<\/p>\n

\u010eal\u0161ou ot\u00e1zkou je, ako ve\u013emi sa zv\u00fd\u0161en\u00fd v\u00fdh\u013ead opiera o predik\u010dn\u00e9 trhy a ako ve\u013emi o konsolid\u00e1ciu tr\u017eieb spolo\u010dnosti Legend. Akviz\u00edcia mechanicky zvy\u0161uje tr\u017eby a porovnanie s minul\u00fdm rokom tak nie je \u00faplne rovnocenn\u00e9. Investori preto bud\u00fa v \u010fal\u0161\u00edch \u0161tvr\u0165rokoch sledova\u0165, ak\u00fd podiel na raste tvor\u00ed organick\u00fd rast p\u00f4vodn\u00e9ho biznisu a ko\u013eko prin\u00e1\u0161aj\u00fa nov\u00e9 zmluvy s Kalshi a Polymarketom.<\/p>\n

Najbli\u017e\u0161ie bude rozhoduj\u00face, \u010di Genius Sports dok\u00e1\u017ee v\u00fdh\u013ead naplni\u0165 vo \u0161tvrtom \u0161tvr\u0165roku, ktor\u00fd pre americk\u00fd futbal a eur\u00f3pske ligy patr\u00ed medzi najsilnej\u0161ie obdobia roka. Rovnako d\u00f4le\u017eit\u00fd bude v\u00fdvoj sporov o predik\u010dn\u00e9 trhy v USA, od ktor\u00e9ho z\u00e1vis\u00ed, \u010di \u0161portov\u00e9 kontrakty zostan\u00fa pre platformy aj ich dod\u00e1vate\u013eov rastov\u00fdm motorom, alebo sa z nich stane regula\u010dne ohrozen\u00fd segment. \u010eal\u0161\u00ed v\u00fdvoj uk\u00e1\u017ee, \u010di ostatn\u00ed ve\u013ek\u00ed hr\u00e1\u010di v oblasti \u0161portov\u00fdch d\u00e1t p\u00f4jdu rovnakou cestou. Ak \u00e1no, predik\u010dn\u00e9 trhy sa postupne zaradia do be\u017en\u00e9ho ekosyst\u00e9mu st\u00e1vkov\u00e9ho priemyslu, so v\u0161etk\u00fdmi dod\u00e1vate\u013emi, ktor\u00ed k nemu patria.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e1tov\u00e1 spolo\u010dnos\u0165 Genius Sports zv\u00fd\u0161ila v\u00fdh\u013ead na rok 2026 a o\u010dak\u00e1va tr\u017eby nad miliardu dol\u00e1rov. K optimizmu jej pomohli zmluvy s Kalshi a Polymarketom, dvoma najv\u00e4\u010d\u0161\u00edmi predik\u010dn\u00fdmi trhmi sveta.<\/p>\n","protected":false},"author":6,"featured_media":6018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[34],"tags":[363,102,82,80,328,81],"class_list":["post-6019","post","type-post","status-publish","format-standard","has-post-thumbnail","category-biznis","tag-genius-sports","tag-kalshi","tag-polymarket","tag-predikcne-trhy","tag-sportove-data","tag-usa"],"yoast_head":"\nGenius Sports sa v\u010faka Kalshi a Polymarketu bl\u00ed\u017ei k miliarde dol\u00e1rov. 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