{"id":5950,"date":"2026-11-04T08:35:59","date_gmt":"2026-11-04T07:35:59","guid":{"rendered":"https:\/\/winsider.sk\/?p=5950"},"modified":"2026-11-04T08:35:59","modified_gmt":"2026-11-04T07:35:59","slug":"sportradar-zaraba-na-americkych-predikcnych-trhoch-trzby-stupli-o-24-percent-na-363-milionov-eur","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2026\/11\/04\/sportradar-zaraba-na-americkych-predikcnych-trhoch-trzby-stupli-o-24-percent-na-363-milionov-eur\/","title":{"rendered":"Sportradar zar\u00e1ba na americk\u00fdch predik\u010dn\u00fdch trhoch. Tr\u017eby st\u00fapli o 24 percent na 363 mili\u00f3nov eur"},"content":{"rendered":"

Sportradar, jeden z najv\u00e4\u010d\u0161\u00edch svetov\u00fdch dod\u00e1vate\u013eov \u0161portov\u00fdch d\u00e1t pre st\u00e1vkov\u00e9 kancel\u00e1rie, zv\u00fd\u0161il v tre\u0165om \u0161tvr\u0165roku 2026 tr\u017eby medziro\u010dne o 24 percent na 362,5 mili\u00f3na eur. Zisk za obdobie st\u00fapol o 20 percent na 27 mili\u00f3nov eur a upraven\u00e1 EBITDA, teda prev\u00e1dzkov\u00fd zisk pred \u00farokmi, da\u0148ami a odpismi o\u010disten\u00fd o jednorazov\u00e9 polo\u017eky, vzr\u00e1stla o 21 percent na 102,2 mili\u00f3na eur. Najv\u00fdraznej\u0161ia spr\u00e1va v\u0161ak nie je v s\u00fahrnn\u00fdch \u010d\u00edslach. V\u00fdkonn\u00fd riadite\u013e Carsten Koerl na stretnut\u00ed s analytikmi povedal, \u017ee predik\u010dn\u00e9 trhy firme v tomto \u0161tvr\u0165roku po prv\u00fdkr\u00e1t re\u00e1lne prispeli k v\u00fdsledkom.<\/p>\n

Pre odvetvie je to d\u00f4le\u017eit\u00fd sign\u00e1l. Spolo\u010dnos\u0165, ktorej biznis stoj\u00ed na predaji \u017eiv\u00fdch d\u00e1t a technol\u00f3gi\u00ed klasick\u00fdm st\u00e1vkov\u00fdm kancel\u00e1ri\u00e1m, dnes zar\u00e1ba aj na fenom\u00e9ne, ktor\u00fd americk\u00fdm st\u00e1vkov\u00fdm kancel\u00e1ri\u00e1m konkuruje. Akcie k\u00f3tovan\u00e9 na burze Nasdaq reagovali v predobchodnej f\u00e1ze rastom o 5,67 percenta na 13,60 dol\u00e1ra.<\/p>\n

\u0164ah\u00fa\u0148om kvart\u00e1lu boli Spojen\u00e9 \u0161t\u00e1ty. Tr\u017eby tam st\u00fapli o 47 percent zo 67 na 98 mili\u00f3nov eur, pri\u010dom v prvom polroku r\u00e1stli len zhruba o desa\u0165 percent. Podiel USA na celkov\u00fdch tr\u017eb\u00e1ch sa zv\u00fd\u0161il z 23 na 27 percent. Zvy\u0161ok sveta, kam patr\u00ed aj Eur\u00f3pa, priniesol 265 mili\u00f3nov eur a medziro\u010dne vzr\u00e1stol o 17 percent. Div\u00edzia Betting Technology & Solutions, ktor\u00e1 dod\u00e1va oper\u00e1torom d\u00e1ta, kurzy a riadenie rizika, nar\u00e1stla o 27 percent na 297 mili\u00f3nov eur. Marketingov\u00e9 a medi\u00e1lne slu\u017eby zr\u00fdchlili na 15 percent z pribli\u017ene troch percent v prvom polroku.<\/p>\n

\"Medziro\u010dn\u00fd<\/figure>\n

Predik\u010dn\u00e9 trhy s\u00fa platformy, na ktor\u00fdch \u013eudia obchoduj\u00fa s takzvan\u00fdmi udalostn\u00fdmi kontraktmi, teda so st\u00e1vkami na to, \u010di nastane ur\u010dit\u00e1 udalos\u0165, napr\u00edklad v\u00ed\u0165azstvo t\u00edmu v z\u00e1pase. V USA ich prev\u00e1dzkuj\u00fa burzy pod doh\u013eadom feder\u00e1lnej komoditnej komisie CFTC, a preto sa m\u00f4\u017eu vyhn\u00fa\u0165 licencovaniu a zda\u0148ovaniu na \u00farovni jednotliv\u00fdch \u0161t\u00e1tov, ktor\u00fdm podliehaj\u00fa klasick\u00e9 st\u00e1vkov\u00e9 kancel\u00e1rie. Pr\u00e1ve tento regula\u010dn\u00fd rozdiel z nich urobil najr\u00fdchlej\u0161ie rast\u00faci segment americk\u00e9ho trhu so \u0161portov\u00fdmi tipmi a z\u00e1rove\u0148 predmet sporov so \u0161t\u00e1tnymi regul\u00e1tormi aj kme\u0148ov\u00fdmi kas\u00ednami.<\/p>\n

Sportradar si do tohto ekosyst\u00e9mu postupne vybudoval poz\u00edciu. Pod\u013ea Koerla dnes spolupracuje s tromi burzami, menovite Kalshi, Polymarket a Novig, uzavrel prv\u00fa zmluvu s brokerom Robinhood a m\u00e1 pribli\u017ene desa\u0165 doh\u00f4d s tvorcami trhu. Tvorca trhu, po anglicky market maker, je firma, ktor\u00e1 na burze nepretr\u017eite pon\u00faka n\u00e1kupn\u00e9 aj predajn\u00e9 ceny a zabezpe\u010duje likviditu. Partnerstvo s Polymarketom u\u017e pokr\u00fdva viac ako 20 \u0161portov\u00fdch l\u00edg a s\u00fa\u0165a\u017e\u00ed, hoci za\u010d\u00ednalo pri jedinom \u0161porte. Kalshi okrem d\u00e1t vyu\u017e\u00edva aj produkty na ochranu integrity, zap\u00e1janie fan\u00fa\u0161ikov a z\u00edskavanie z\u00e1kazn\u00edkov.<\/p>\n

Cesta v\u0161ak nebola hladk\u00e1. E\u0161te v druhom \u0161tvr\u0165roku vedenie priznalo, \u017ee uzatv\u00e1ranie zml\u00fav s predik\u010dn\u00fdmi trhmi trv\u00e1 dlh\u0161ie, ako \u010dakalo, a aj to bol jeden z d\u00f4vodov, pre\u010do zn\u00ed\u017eilo celoro\u010dn\u00fd v\u00fdh\u013ead. Koerl vtedy odhadol, \u017ee tento segment m\u00f4\u017ee v roku 2026 prinies\u0165 desiatky mili\u00f3nov eur. Aktu\u00e1lne v\u00fdsledky nazna\u010duj\u00fa, \u017ee sa oneskoren\u00e9 kontrakty za\u010d\u00ednaj\u00fa prejavova\u0165 v tr\u017eb\u00e1ch.<\/p>\n

Tie ist\u00e9 d\u00e1ta, dvaja konkurenti<\/h2>\n

Ekonomick\u00e1 logika je pre Sportradar mimoriadne v\u00fdhodn\u00e1. Finan\u010dn\u00fd riadite\u013e Craig Felenstein zd\u00f4raznil, \u017ee obsluha predik\u010dn\u00fdch trhov si vy\u017eaduje len minim\u00e1lne dodato\u010dn\u00e9 invest\u00edcie, preto\u017ee firma pou\u017e\u00edva infra\u0161trukt\u00faru, ktor\u00fa u\u017e m\u00e1 pre st\u00e1vkov\u00fd biznis. Ako povedal, ide o \u201erovnak\u00e9 pr\u00e1va, rovnak\u00fa technol\u00f3giu a rovnak\u00e9 t\u00edmy\u201c ako pri st\u00e1vkach. Ka\u017ed\u00e9 euro z nov\u00e9ho segmentu tak m\u00f4\u017ee ma\u0165 vy\u0161\u0161iu mar\u017eu ne\u017e be\u017en\u00fd pr\u00edjem.<\/p>\n

Najv\u00e4\u010d\u0161\u00ed potenci\u00e1l vid\u00ed Koerl u tvorcov trhu. Ich po\u010det odhaduje na viac ako 300 firiem v z\u00e1vislosti od toho, ktor\u00e9 burzy sa zapo\u010d\u00edtaj\u00fa, a tieto spolo\u010dnosti potrebuj\u00fa \u010do najr\u00fdchlej\u0161ie d\u00e1ta. V tenise pod\u013ea neho Sportradar dost\u00e1va rozhodnutia \u010diarov\u00fdch rozhodcov o 0,2 sekundy sk\u00f4r ako ktoko\u013evek in\u00fd. Firma navy\u0161e vyv\u00edja osobitn\u00fd d\u00e1tov\u00fd kan\u00e1l pre predik\u010dn\u00e9 trhy vr\u00e1tane modelu pre NBA, ktor\u00fd m\u00e1 predpoveda\u0165 udalosti nieko\u013eko sek\u00fand vopred. Pri obchodovan\u00ed, kde rozhoduj\u00fa zlomky sekundy, je r\u00fdchlos\u0165 ofici\u00e1lneho d\u00e1tov\u00e9ho kan\u00e1la tovar, za ktor\u00fd s\u00fa profesion\u00e1lni obchodn\u00edci ochotn\u00ed plati\u0165.<\/p>\n

Nov\u00fd biznis z\u00e1rove\u0148 zakr\u00fdva slab\u0161ie miesta. Felenstein priznal, \u017ee klasick\u00e9 online \u0161portov\u00e9 st\u00e1vky rast\u00fa pomal\u0161ie, ako firma predpokladala pri stanoven\u00ed skor\u0161\u00edch cie\u013eov, a predik\u010dn\u00e9 trhy \u010das\u0165 o\u010dak\u00e1van\u00e9ho rastu nahr\u00e1dzaj\u00fa. Koerl oba trhy ozna\u010duje za vz\u00e1jomne sa dop\u013a\u0148aj\u00face. Tento optimizmus v\u0161ak nemusia zdie\u013ea\u0165 americk\u00ed prev\u00e1dzkovatelia st\u00e1vkov\u00fdch kancel\u00e1ri\u00ed, ktor\u00ed s\u00fa tie\u017e klientmi Sportradaru a ktor\u00fdm predik\u010dn\u00e9 burzy konkuruj\u00fa bez \u0161t\u00e1tnych licenci\u00ed a dan\u00ed. Dod\u00e1vate\u013e d\u00e1t tu inkasuje od oboch str\u00e1n, a ak by sa konkurencia medzi nimi vyostrila, m\u00f4\u017ee sa ocitn\u00fa\u0165 v citlivej poz\u00edcii.<\/p>\n

Ko\u013eko presne predik\u010dn\u00e9 trhy zar\u00e1baj\u00fa, firma nezverejnila. Analyti\u010dka UBS Robin Farley sa p\u00fdtala na ro\u010dn\u00fd odhad, no Felenstein \u010d\u00edslo neuviedol s t\u00fdm, \u017ee zmluvy kombinuj\u00fa pevn\u00e9 poplatky s variabiln\u00fdmi platbami naviazan\u00fdmi na rast trhu. Rast v USA teda nemo\u017eno cel\u00fd prip\u00edsa\u0165 nov\u00e9mu segmentu. Koerl spomenul aj v\u00fdrazn\u00fd pr\u00ednos obsahu z prevzat\u00fdch pr\u00e1v IMG Arena a Felenstein uviedol, \u017ee futbalov\u00e9 majstrovstv\u00e1 sveta priniesli do slu\u017eieb riaden\u00e9ho obchodovania zhruba 2,5 miliardy dol\u00e1rov dodato\u010dn\u00e9ho obratu. Ide o slu\u017ebu, pri ktorej Sportradar preber\u00e1 za oper\u00e1torov tvorbu kurzov a riadenie rizika.<\/p>\n

Rast m\u00e1 aj svoju cenu. V\u00fddavky na \u0161portov\u00e9 pr\u00e1va vysko\u010dili o 54 percent na 111,7 mili\u00f3na eur, hlavne pre obsah IMG Arena, men\u0161ia \u010das\u0165 s\u00favis\u00ed s predik\u010dn\u00fdmi trhmi. Mar\u017ea upravenej EBITDA preto klesla z 29,0 na 28,2 percenta. Hotovos\u0165 v\u0161ak firma generuje sol\u00eddne, vo\u013en\u00e9 pe\u0148a\u017en\u00e9 toky od za\u010diatku roka st\u00fapli o 18 percent na 177 mili\u00f3nov eur. V tre\u0165om \u0161tvr\u0165roku Sportradar odk\u00fapil vlastn\u00e9 akcie za 157 mili\u00f3nov dol\u00e1rov a do 30. okt\u00f3bra tohto roku spolu za 408 mili\u00f3nov dol\u00e1rov. Po skon\u010den\u00ed kvart\u00e1lu sa dohodol na predaji div\u00edzie Atrium Sports spolo\u010dnosti Teamworks Innovations za 170 mili\u00f3nov dol\u00e1rov.<\/p>\n

Z poh\u013eadu eur\u00f3pskych st\u00e1vkov\u00fdch kancel\u00e1ri\u00ed, ktor\u00e9 si od Sportradaru kupuj\u00fa \u017eiv\u00e9 d\u00e1ta a kurzy, je posun \u0165a\u017eiska do USA d\u00f4le\u017eit\u00fdm trendom. Americk\u00e9 tr\u017eby rast\u00fa takmer trikr\u00e1t r\u00fdchlej\u0161ie ako zvy\u0161ok sveta. Pre eur\u00f3pske trhy, kde predik\u010dn\u00e9 trhy v americkej podobe nemaj\u00fa regula\u010dn\u00fd priestor, zost\u00e1va Sportradar predov\u0161etk\u00fdm dod\u00e1vate\u013eom pre licencovan\u00fdch oper\u00e1torov.<\/p>\n

Celoro\u010dn\u00fd v\u00fdh\u013ead firma potvrdila, tr\u017eby v roku 2026 o\u010dak\u00e1va medzi 1,518 a 1,533 miliardy eur, \u010do zodpoved\u00e1 rastu o 19 a\u017e 21 percent pri kon\u0161tantn\u00fdch kurzoch, a upraven\u00fa EBITDA od 360 do 368 mili\u00f3nov eur. V\u00fdh\u013ead nezah\u0155\u0148a predaj Atrium Sports, ktor\u00fd sa m\u00e1 uzavrie\u0165 e\u0161te vo \u0161tvrtom \u0161tvr\u0165roku. Felenstein pripustil, \u017ee pozit\u00edvny v\u00fdvoj predik\u010dn\u00fdch trhov vyva\u017euje neistotu v Braz\u00edlii, ale nepovedal, v akom rozsahu.<\/p>\n

K\u013e\u00fa\u010dovou ot\u00e1zkou pre \u010fal\u0161ie mesiace bude, \u010di r\u00fdchly rast predik\u010dn\u00fdch b\u00farz vydr\u017e\u00ed aj pod rast\u00facim tlakom americk\u00fdch \u0161t\u00e1tov a regul\u00e1torov v zahrani\u010d\u00ed. Vedenie Sportradaru o\u010dak\u00e1va v roku 2027 v\u00fdrazn\u00fd rast tohto segmentu, no konkr\u00e9tne \u010d\u00edslo si netr\u00fafa da\u0165. Ak sa predik\u010dn\u00e9 trhy presadia, firma bude jedn\u00fdm z hlavn\u00fdch v\u00ed\u0165azov bez ve\u013ek\u00fdch dodato\u010dn\u00fdch n\u00e1kladov. Ak ich s\u00fady \u010di regul\u00e1tori obmedzia, Sportradar o nov\u00fd zdroj pr\u00edjmov pr\u00edde a znovu sa uk\u00e1\u017ee, ako ve\u013emi spomalil rast klasick\u00fdch online st\u00e1vok.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dod\u00e1vate\u013e \u0161portov\u00fdch d\u00e1t mal v tre\u0165om \u0161tvr\u0165roku tr\u017eby 362,5 mili\u00f3na eur. Predik\u010dn\u00e9 trhy mu prv\u00fdkr\u00e1t pomohli k rastu a americk\u00e9 tr\u017eby zr\u00fdchlili na 47 percent.<\/p>\n","protected":false},"author":6,"featured_media":5949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[34],"tags":[102,82,80,328,178,81],"class_list":["post-5950","post","type-post","status-publish","format-standard","has-post-thumbnail","category-biznis","tag-kalshi","tag-polymarket","tag-predikcne-trhy","tag-sportove-data","tag-sportradar","tag-usa"],"yoast_head":"\nSportradar zar\u00e1ba na americk\u00fdch predik\u010dn\u00fdch trhoch. Tr\u017eby st\u00fapli o 24 percent na 363 mili\u00f3nov eur - ONLINE MAGAZ\u00cdN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winsider.sk\/index.php\/2026\/11\/04\/sportradar-zaraba-na-americkych-predikcnych-trhoch-trzby-stupli-o-24-percent-na-363-milionov-eur\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sportradar zar\u00e1ba na americk\u00fdch predik\u010dn\u00fdch trhoch. Tr\u017eby st\u00fapli o 24 percent na 363 mili\u00f3nov eur - ONLINE MAGAZ\u00cdN\" \/>\n<meta property=\"og:description\" content=\"Dod\u00e1vate\u013e \u0161portov\u00fdch d\u00e1t mal v tre\u0165om \u0161tvr\u0165roku tr\u017eby 362,5 mili\u00f3na eur. 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