{"id":5724,"date":"2026-10-26T13:13:06","date_gmt":"2026-10-26T12:13:06","guid":{"rendered":"https:\/\/winsider.sk\/?p=5724"},"modified":"2026-10-26T13:13:06","modified_gmt":"2026-10-26T12:13:06","slug":"hraci-si-nekupuju-len-kurz-ale-zazitok-investor-z-mobilnych-hier-vysvetluje-preco-hazard-prebera-free-to-play","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2026\/10\/26\/hraci-si-nekupuju-len-kurz-ale-zazitok-investor-z-mobilnych-hier-vysvetluje-preco-hazard-prebera-free-to-play\/","title":{"rendered":"Hr\u00e1\u010di si nekupuj\u00fa len kurz, ale z\u00e1\u017eitok. Investor z mobiln\u00fdch hier vysvet\u013euje, pre\u010do hazard preber\u00e1 free-to-play"},"content":{"rendered":"

Fond rizikov\u00e9ho kapit\u00e1lu Play Ventures vyr\u00e1stol na invest\u00edci\u00e1ch do mobiln\u00fdch hier. Teraz tvrd\u00ed, \u017ee online st\u00e1vky a kas\u00edna \u010dak\u00e1 podobn\u00e1 premena, akou pred rokmi pre\u0161li hry na mobiloch. Partner fondu Anton Backman v rozhovore pre port\u00e1l European Gaming vysvetlil, pre\u010do hern\u00fd fond podporil britsk\u00e9ho oper\u00e1tora Midnite a ktor\u00e9 postupy z free-to-play hier sa daj\u00fa prenies\u0165 do hazardu s re\u00e1lnymi peniazmi. Pod\u013ea neho si hr\u00e1\u010di neplatia iba za kurz alebo \u0161ancu na v\u00fdhru, ale za cel\u00fd z\u00e1\u017eitok.<\/p>\n

Nejde len o teoretick\u00fa \u00favahu. Midnite, ktor\u00fd prev\u00e1dzkuje \u0161portov\u00fa st\u00e1vkov\u00fa kancel\u00e1riu aj online kas\u00edno vo Ve\u013ekej Brit\u00e1nii, v janu\u00e1ri 2026 z\u00edskal v kole financovania s\u00e9rie C 35 mili\u00f3nov dol\u00e1rov, teda pribli\u017ene 30 mili\u00f3nov eur, a Play Ventures sa ho z\u00fa\u010dastnil ako existuj\u00faci investor. Backmanove slov\u00e1 preto treba \u010d\u00edta\u0165 ako investi\u010dn\u00fa t\u00e9zu, na ktor\u00fa fond stavia vlastn\u00e9 peniaze. Z\u00e1rove\u0148 zachyt\u00e1vaj\u00fa \u0161ir\u0161\u00ed posun v odvetv\u00ed. Doteraj\u0161ie konkuren\u010dn\u00e9 v\u00fdhody, teda agres\u00edvne bonusy a vyu\u017e\u00edvanie medzier v regul\u00e1cii, str\u00e1caj\u00fa silu a oper\u00e1tori h\u013eadaj\u00fa, \u010d\u00edm in\u00fdm si udr\u017ea\u0165 z\u00e1kazn\u00edkov.<\/p>\n

Play Ventures zalo\u017eili v roku 2018 hern\u00ed podnikatelia Harri Manninen a Henric Suuronen. Fond m\u00e1 kancel\u00e1rie v Singapure a vo F\u00ednsku a investuje v ranej f\u00e1ze do hern\u00fdch \u0161t\u00fadi\u00ed, spotrebite\u013esk\u00fdch produktov in\u0161pirovan\u00fdch hrami a s\u00favisiacich technol\u00f3gi\u00ed. O hazard s re\u00e1lnymi peniazmi sa za\u010dal zauj\u00edma\u0165 okolo roku 2020, ke\u010f sa t\u00fdm smerom za\u010dali obzera\u0165 zakladatelia z jeho siete free-to-play \u0161t\u00fadi\u00ed. Free-to-play ozna\u010duje model, v ktorom je hra zadarmo a firma zar\u00e1ba na n\u00e1kupoch priamo v aplik\u00e1cii. Spo\u010diatku i\u0161lo najm\u00e4 o hry zalo\u017een\u00e9 na zru\u010dnosti ako solit\u00e9r, bingo \u010di hry typu spoj tri.<\/p>\n

Fond pod\u013ea Backmana zaujala demografia. Nastupuj\u00faca gener\u00e1cia hr\u00e1\u010dov vyrastala na mobiln\u00fdch a soci\u00e1lnych hr\u00e1ch, a preto m\u00e1 od produktu in\u00e9 o\u010dak\u00e1vania ako star\u0161ie publikum st\u00e1vkov\u00fdch kancel\u00e1ri\u00ed. Firmy, ktor\u00e9 to pochopia, bud\u00fa ma\u0165 pod\u013ea neho n\u00e1skok. Pri Midnite fond stavil na zakladate\u013eov Nicka Wrighta a Daniela Qua, dvoch Ameri\u010danov, ktor\u00ed budovali zna\u010dku pre britsk\u00fd trh s poh\u013eadom zvonka. Ran\u00e9 \u00fadaje o zapojen\u00ed pou\u017e\u00edvate\u013eov vyzerali cez optiku mobiln\u00fdch hier s\u013eubne, no Backman prizn\u00e1va, \u017ee rozhoduj\u00faci bol najm\u00e4 spolo\u010dn\u00fd poh\u013ead na to, ako m\u00e1 vyzera\u0165 vyz\u00fdvate\u013esk\u00e1 zna\u010dka.<\/p>\n

Kas\u00edno ako katal\u00f3g namiesto hry<\/h2>\n

Najv\u00e4\u010d\u0161\u00ed nevyu\u017eit\u00fd potenci\u00e1l vid\u00ed Backman v soci\u00e1lnej vrstve. Klasick\u00fd online automat je pod\u013ea neho \u00faplne izolovan\u00fd z\u00e1\u017eitok, k\u00fdm soci\u00e1lne kas\u00edna, kde sa hr\u00e1 bez skuto\u010dn\u00fdch v\u00fdhier, u\u017e d\u00e1vno zvl\u00e1dli spolo\u010dn\u00e9 hern\u00e9 miestnosti a chat. Pr\u00e1ve to, \u017ee hr\u00e1\u010d sed\u00ed vo virtu\u00e1lnej miestnosti s ostatn\u00fdmi, m\u00f4\u017ee s nimi p\u00edsa\u0165 a vid\u00ed, \u010do vyhr\u00e1vaj\u00fa, tam pod\u013ea neho poh\u00e1\u0148a tr\u017eby. Hern\u00fd princ\u00edp aj licencovan\u00e9 zna\u010dky s\u00fa pritom rovnak\u00e9, ch\u00fdbaj\u00fa len skuto\u010dn\u00e9 peniaze.<\/p>\n

Kde sa prenos z free-to-play l\u00e1me, je ekonomika hry. Mobiln\u00e9 \u0161t\u00fadi\u00e1 priebe\u017ene ladia ob\u0165a\u017enos\u0165, odmeny a pravdepodobnos\u0165 vz\u00e1cnych predmetov, aby hr\u00e1\u010dov udr\u017eali a motivovali k m\u00ed\u0148aniu. V hazarde to nejde, preto\u017ee matematika hry je certifikovan\u00e1 a RTP, teda podiel vkladov, ktor\u00fd hra dlhodobo vracia hr\u00e1\u010dom, je zverejnen\u00e9. V\u00fdsledok hry je tak pevne dan\u00fd a v\u0161etko, \u010do hern\u00e9 t\u00edmy be\u017ene dola\u010fuj\u00fa za chodu, sa mus\u00ed presun\u00fa\u0165 do metahry, obsahu a soci\u00e1lnych funkci\u00ed. Metahra ozna\u010duje v\u0161etko, \u010do sa deje okolo samotn\u00e9ho kola, napr\u00edklad postup, zbieranie, v\u00fdzvy \u010di komunitn\u00e9 aktivity.<\/p>\n

Ako uk\u00e1\u017eku uv\u00e1dza Backman titul Aviator, ktor\u00fd patr\u00ed na viacer\u00fdch trhoch k najhranej\u0161\u00edm. Ide o takzvan\u00fa crash hru, v ktorej n\u00e1sobok v\u00fdhry rastie, a\u017e k\u00fdm lietadlo neodlet\u00ed, a hr\u00e1\u010d mus\u00ed stihn\u00fa\u0165 vybra\u0165 peniaze v\u010das. Aviator a podobn\u00e9 r\u00fdchle hry maj\u00fa zvy\u010dajne vy\u0161\u0161ie RTP ako v\u00e4\u010d\u0161ina online automatov, no Backman si nemysl\u00ed, \u017ee pr\u00e1ve to vysvet\u013euje ich popularitu. Rozhoduj\u00faca je pod\u013ea neho z\u00e1bavnos\u0165. V\u0161etci hraj\u00fa to ist\u00e9 kolo naraz, v re\u00e1lnom \u010dase vidia, kto vyber\u00e1 v\u00fdhru, m\u00f4\u017eu chatova\u0165 a nap\u00e4tie rastie spolo\u010dne. Hra tak p\u00f4sob\u00ed sk\u00f4r ako hra pre viacer\u00fdch hr\u00e1\u010dov ne\u017e ako automat a hod\u00ed sa pre streamerov. Backman to ozna\u010duje za najd\u00f4le\u017eitej\u0161iu zmenu v dizajne hazardn\u00fdch produktov za dlh\u00fd \u010das.<\/p>\n

Ekonomicky je najzauj\u00edmavej\u0161ia jeho kritika udr\u017eania z\u00e1kazn\u00edkov. Typick\u00e9 online kas\u00edno je pod\u013ea neho st\u00e1le katal\u00f3g, mrie\u017eka tis\u00edcov automatov od t\u00fdch ist\u00fdch nieko\u013ek\u00fdch dod\u00e1vate\u013eov s minimom personaliz\u00e1cie. Hr\u00e1\u010dov dr\u017e\u00ed najm\u00e4 bonus, a ke\u010f sa skon\u010d\u00ed, \u010dasto od\u00edde aj hr\u00e1\u010d. Pre oper\u00e1tora to znamen\u00e1, \u017ee plat\u00ed za ka\u017ed\u00fd n\u00e1vrat znova, \u010do za\u0165a\u017euje mar\u017ee. Ak v\u0161etci pon\u00fakaj\u00fa rovnak\u00fd prenajat\u00fd obsah, s\u00fa\u0165a\u017e\u00ed sa najm\u00e4 cenou a marketingom. Vlastn\u00fd obsah a komunita by naopak vytvorili rozdiel, ktor\u00fd konkurencia nedok\u00e1\u017ee jednoducho skop\u00edrova\u0165. Najlep\u0161ie spotrebite\u013esk\u00e9 aplik\u00e1cie pod\u013ea Backmana vracaj\u00fa \u013eud\u00ed cez n\u00e1vyk, postup a priate\u013eov, a v tom je v\u00e4\u010d\u0161ina oper\u00e1torov \u010faleko pozadu.<\/p>\n

Rovnako triezvo hodnot\u00ed Backman produkty, ktor\u00e9 v posledn\u00fdch rokoch pri\u0165ahuj\u00fa najviac kapit\u00e1lu, teda predik\u010dn\u00e9 trhy, sweepstakes kas\u00edna a fantasy form\u00e1t pick’em. Mnoh\u00e9 z nich s\u00fa pod\u013ea neho v podstate \u0161portov\u00e9 st\u00e1vkov\u00e9 kancel\u00e1rie, ktor\u00e9 vyu\u017e\u00edvaj\u00fa rovnak\u00e9 motiv\u00e1cie hr\u00e1\u010dov a regula\u010dn\u00fa arbitr\u00e1\u017e, \u010di\u017ee stavaj\u00fa na tom, \u017ee form\u00e1lne nespadaj\u00fa pod pravidl\u00e1 hazardu. Kalshi a Polymarket pod\u013ea neho maj\u00fa re\u00e1lnu \u0161ancu da\u0165 vznik novej gener\u00e1cii produktov, hoci ich \u00faspech sa zatia\u013e s\u00fastre\u010fuje na \u0161port. Sweepstakes zase uk\u00e1zali siln\u00fd dopyt po kas\u00ednov\u00fdch hr\u00e1ch. Okno pre arbitr\u00e1\u017e sa v\u0161ak pod\u013ea Backmana zatv\u00e1ra a v\u00fdhodu bude treba h\u013eada\u0165 inde.<\/p>\n

Otvorenou ot\u00e1zkou zost\u00e1va zodpovedn\u00e9 hranie. N\u00e1stroje, ktor\u00e9 urobili free-to-play \u00faspe\u0161n\u00fdm, teda hern\u00e9 slu\u010dky, odmeny za s\u00e9riu dn\u00ed \u010di r\u00fdchle kol\u00e1, s\u00fa presne tie, ktor\u00e9 regul\u00e1tori v Eur\u00f3pe obmedzuj\u00fa. Backman tvrd\u00ed, \u017ee model postaven\u00fd na z\u00e1bave m\u00f4\u017ee by\u0165 zdrav\u0161\u00ed u\u017e zo svojej podstaty, preto\u017ee hr\u00e1\u010d, ktor\u00fd prich\u00e1dza za komunitou a metahrou, nedobieha prehry. Kritici gamifik\u00e1cie by v\u0161ak mohli namietnu\u0165, \u017ee vidite\u013en\u00e9 v\u00fdhry ostatn\u00fdch, spolo\u010dn\u00e9 nap\u00e4tie a streamovanie dok\u00e1\u017eu tlak na hr\u00e1\u010da sk\u00f4r zv\u00fd\u0161i\u0165 ako zn\u00ed\u017ei\u0165. To, \u010di soci\u00e1lne kas\u00edno s re\u00e1lnymi peniazmi chr\u00e1ni hr\u00e1\u010da lep\u0161ie ako izolovan\u00fd automat, zatia\u013e nie je preuk\u00e1zan\u00e9 a regul\u00e1tori sa k tomu bud\u00fa musie\u0165 postavi\u0165.<\/p>\n

Backman pre najbli\u017e\u0161ie tri a\u017e p\u00e4\u0165 rokov predpoved\u00e1, \u017ee v\u00ed\u0165azmi v eur\u00f3pskych st\u00e1vkach a kas\u00ednach bud\u00fa firmy, ktor\u00e9 viac pripom\u00ednaj\u00fa hern\u00e9 spolo\u010dnosti ne\u017e st\u00e1vkov\u00e9 kancel\u00e1rie. Tak\u00ed hr\u00e1\u010di pod\u013ea neho bud\u00fa vlastni\u0165 svoj obsah, budova\u0165 komunitu, ktor\u00e1 priv\u00e1dza z\u00e1kazn\u00edkov spolu so zna\u010dkou a v\u00fdkonnostn\u00fdm marketingom, a udr\u017eia si ich aj bez bonusov. S\u00falad s regul\u00e1ciou maj\u00fa bra\u0165 ako s\u00fa\u010das\u0165 produktu, s n\u00e1strojmi na kontrolu finan\u010dnej \u00fanosnosti hrania a ochranu hr\u00e1\u010dov zabudovan\u00fdmi od za\u010diatku, a nie doroben\u00fdmi a\u017e po z\u00e1sahu regul\u00e1tora. Fond chce podporova\u0165 zakladate\u013eov zo sveta hier a spotrebite\u013esk\u00fdch aplik\u00e1ci\u00ed, pre ktor\u00fdch je regul\u00e1cia kon\u0161truk\u010dn\u00fdm obmedzen\u00edm, a nie prek\u00e1\u017ekou. Ako s\u00e1m povedal, h\u013ead\u00e1 \u013eud\u00ed posadnut\u00fdch ot\u00e1zkou, pre\u010do by sa hr\u00e1\u010d \u201evr\u00e1til zajtra z in\u00fdch d\u00f4vodov ne\u017e kv\u00f4li v\u00fdhre\u201c<\/em>.<\/p>\n

V najbli\u017e\u0161om obdob\u00ed sa oplat\u00ed sledova\u0165, \u010di Midnite dok\u00e1\u017ee s nov\u00fdm kapit\u00e1lom t\u00fato t\u00e9zu premeni\u0165 na merate\u013en\u00e9 v\u00fdsledky, najm\u00e4 na udr\u017eanie z\u00e1kazn\u00edkov bez drah\u00fdch bonusov. Druhou sk\u00fa\u0161kou bude postoj regul\u00e1torov k soci\u00e1lnym funkci\u00e1m a gamifik\u00e1cii v hazarde, ktor\u00fd m\u00f4\u017ee tento model bu\u010f legitimizova\u0165, alebo mu v\u00fdrazne z\u00fa\u017ei\u0165 priestor. Tret\u00edm sign\u00e1lom bude, \u010di ve\u013ek\u00ed oper\u00e1tori za\u010dn\u00fa namiesto pren\u00e1jmu katal\u00f3gov investova\u0165 do vlastn\u00e9ho obsahu. Ak \u00e1no, rozdelenie trhu medzi dod\u00e1vate\u013eov hier a prev\u00e1dzkovate\u013eov by sa mohlo v nasleduj\u00facich rokoch cite\u013ene zmeni\u0165.<\/p>\n

Hazardn\u00e9 hry s\u00fa ur\u010den\u00e9 v\u00fdhradne osob\u00e1m star\u0161\u00edm ako 18 rokov. Hrajte zodpovedne.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

Anton Backman z fondu Play Ventures, ktor\u00fd investoval do britsk\u00e9ho oper\u00e1tora Midnite, tvrd\u00ed, \u017ee bud\u00facnos\u0165 online kas\u00edn a st\u00e1vok patr\u00ed firm\u00e1m, ktor\u00e9 pripom\u00ednaj\u00fa sk\u00f4r hern\u00e9 \u0161t\u00fadi\u00e1 ne\u017e st\u00e1vkov\u00e9 kancel\u00e1rie.<\/p>\n","protected":false},"author":6,"featured_media":5723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[35],"tags":[119,121,118,120,117,57],"class_list":["post-5724","post","type-post","status-publish","format-standard","has-post-thumbnail","category-online-gaming","tag-free-to-play","tag-gamifikacia","tag-midnite","tag-online-kasino","tag-play-ventures","tag-velka-britania"],"yoast_head":"\nHr\u00e1\u010di si nekupuj\u00fa len kurz, ale z\u00e1\u017eitok. 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