{"id":4911,"date":"2023-07-19T05:25:54","date_gmt":"2023-07-19T03:25:54","guid":{"rendered":"https:\/\/winsider.sk\/?p=4911"},"modified":"2023-07-19T05:25:56","modified_gmt":"2023-07-19T03:25:56","slug":"memorandum-o-spolupraci-v-oblasti-reklamy-hazardnych-hier","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2023\/07\/19\/memorandum-o-spolupraci-v-oblasti-reklamy-hazardnych-hier\/","title":{"rendered":"Memorandum o spolupr\u00e1ci v oblasti reklamy hazardn\u00fdch hier"},"content":{"rendered":"\n<p class=\"has-drop-cap dropcapp\"><strong>Z\u00e1stupcovia Rady pre reklamu a \u00daradu pre regul\u00e1ciu hazardn\u00fdch hier podp\u00edsali 13.j\u00fala 2023 Memorandum o spolupr\u00e1ci v oblasti presadzovania pravidiel zodpovednej reklamy na hazardn\u00e9 hry obsiahnut\u00fdch v Etickom k\u00f3dexe reklamnej praxe a K\u00f3dexe zodpovednej reklamy hazardn\u00fdch hier.<\/strong><\/p>\n\n\n\n<p>Je spolo\u010densky \u017eiaduce, aby sa reklama na hazardn\u00e9 hry riadila vysok\u00fdmi a v zahrani\u010dnej praxi u\u017e zau\u017e\u00edvan\u00fdmi \u0161tandardami pre ochranu malolet\u00fdch a in\u00fdch zranite\u013en\u00fdch skup\u00edn, a mala spolo\u010densky zodpovedn\u00fd reklamn\u00fd obsah. Spolo\u010densk\u00e1 zodpovednos\u0165 a samoregula\u010dn\u00fd princ\u00edp je d\u00f4le\u017eit\u00fdm prvkom regul\u00e1cie, ke\u010f\u017ee cielen\u00e1 prevencia predch\u00e1dza repres\u00edvnemu re\u017eimu a umo\u017e\u0148uje zlep\u0161ova\u0165 a podporova\u0165 bezpe\u010dn\u00e9 prostredie pre poskytovanie slu\u017eieb v oblasti hazardn\u00fdch hier.<\/p>\n\n\n\n<p>V \u00fazkej s\u00fa\u010dinnosti \u00daradu pre regul\u00e1ciu hazardn\u00fdch hier a prev\u00e1dzkovate\u013eov hazardn\u00fdch hier boli na dobrovo\u013enej a samoregula\u010dnej b\u00e1ze dohodnut\u00e9 pravidl\u00e1 reklamy v oblasti hazardn\u00fdch hier s cie\u013eom definova\u0165 jasn\u00e9, zrozumite\u013en\u00e9 a akceptovate\u013en\u00e9 po\u017eiadavky na zodpovedn\u00fa reklamu a na z\u00e1klade tejto spolo\u010dnej iniciat\u00edvy \u00daradu a prev\u00e1dzkovate\u013eov hazardn\u00fdch hier bol prijat\u00fd K\u00f3dex zodpovednej reklamy v oblasti hazardn\u00fdch hier v Slovenskej republike s amb\u00edciou, aby sa pravidl\u00e1 reklamy prijat\u00e9 v K\u00f3dexe zodpovednej reklamy stali ur\u010duj\u00facim \u0161tandardom v oblasti propagovania hazardn\u00fdch hier v Slovenskej republike.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"http:\/\/winsider.sk\/wp-content\/uploads\/2022\/03\/URHH-1024x538.webp\" alt=\"\" class=\"wp-image-2790\" width=\"1068\" height=\"562\" srcset=\"https:\/\/winsider.sk\/wp-content\/uploads\/2022\/03\/URHH-1024x538.webp 1024w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/03\/URHH-300x158.webp 300w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/03\/URHH-768x403.webp 768w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/03\/URHH-150x79.webp 150w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/03\/URHH-696x365.webp 696w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/03\/URHH-1068x561.webp 1068w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/03\/URHH-800x420.webp 800w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/03\/URHH.webp 1200w\" sizes=\"(max-width: 1068px) 100vw, 1068px\" \/><figcaption>ZDROJ: \u00darad pre regul\u00e1ciu hazardn\u00fdch hier<\/figcaption><\/figure>\n\n\n\n<p>Memorandum o spolupr\u00e1ci medzi Radou pre reklamu a \u00daradom nadv\u00e4zuje na tento krok a bolo podp\u00edsan\u00e9 za \u00fa\u010delom zabezpe\u010denia doh\u013eadu a kontroly nad uplat\u0148ovan\u00edm a dodr\u017eiavan\u00edm princ\u00edpov zodpovednej reklamy obsiahnut\u00fdch najm\u00e4 v K\u00f3dexe zodpovednej reklamy. Signat\u00e1ri tohto K\u00f3dexu, pr\u00edpadne asoci\u00e1cie zdru\u017euj\u00face jednotliv\u00fdch signat\u00e1rov maj\u00fa z\u00e1ujem uzna\u0165 pr\u00edslu\u0161nos\u0165 a pr\u00e1vomoc Arbitr\u00e1\u017enej komisie Rady pre reklamu na \u00fa\u010dely posudzovania s\u0165a\u017enost\u00ed na reklamu alebo in\u00fdch podnetov na pre\u0161etrenie konkr\u00e9tnej reklamy a jej rozpor s platn\u00fdm K\u00f3dexom zodpovednej reklamy.<\/p>\n\n\n\n<p>Hazardn\u00e9 hry tvoria v\u00fdznamn\u00fd segment reklamy. Z\u00e1rove\u0148 v\u0161ak reprezentuj\u00fa produkt, reklama ktor\u00e9ho si vy\u017eaduje zv\u00fd\u0161en\u00fa mieru zodpovednosti. \u201e<em>Oce\u0148ujeme, \u017ee t\u00fato zodpovednos\u0165 si zad\u00e1vatelia takejto reklamy plne uvedomuj\u00fa a zaviazali sa k dodr\u017eiavaniu pravidiel, ktor\u00e9 spolo\u010densky zodpovedn\u00e9 spr\u00e1vanie a ochranu malolet\u00fdch ako aj in\u00fdch zranite\u013en\u00fdch skup\u00edn v\u00fdznamne posilnia. Rada pre reklamu ako samoregula\u010dn\u00fd org\u00e1n, ktor\u00fd viac ako 28 rokov presadzuje \u0161\u00edrenie etickej a zodpovednej reklamy je pripraven\u00e1 poskytn\u00fa\u0165 svoje sk\u00fasenosti a s\u00fa\u010dinnos\u0165 pri zabezpe\u010den\u00ed doh\u013eadu, a kontroly nad dodr\u017eiavan\u00edm t\u00fdchto princ\u00edpov a prispie\u0165 tak k \u0161\u00edreniu spolo\u010densky zodpovedn\u00e9ho obsahu v oblasti propag\u00e1cie hazardn\u00fdch hier\u201c,<\/em> uviedla Miriam Ben\u010d\u00edkov\u00e1 Ku\u0161n\u00edrov\u00e1, prezidentka RPR.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1stupcovia Rady pre reklamu a \u00daradu pre regul\u00e1ciu hazardn\u00fdch hier podp\u00edsali 13.j\u00fala 2023 Memorandum o spolupr\u00e1ci v oblasti presadzovania pravidiel zodpovednej reklamy na hazardn\u00e9 hry obsiahnut\u00fdch v Etickom k\u00f3dexe reklamnej praxe a K\u00f3dexe zodpovednej reklamy hazardn\u00fdch hier. Je spolo\u010densky \u017eiaduce, aby sa reklama na hazardn\u00e9 hry riadila vysok\u00fdmi a v zahrani\u010dnej praxi u\u017e zau\u017e\u00edvan\u00fdmi \u0161tandardami [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4912,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[42],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winsider.sk\/index.php\/2023\/07\/19\/memorandum-o-spolupraci-v-oblasti-reklamy-hazardnych-hier\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Memorandum o spolupr\u00e1ci v oblasti reklamy hazardn\u00fdch hier - ONLINE MAGAZ\u00cdN\" \/>\n<meta property=\"og:description\" content=\"Z\u00e1stupcovia Rady pre reklamu a \u00daradu pre regul\u00e1ciu hazardn\u00fdch hier podp\u00edsali 13.j\u00fala 2023 Memorandum o spolupr\u00e1ci v oblasti presadzovania pravidiel zodpovednej reklamy na hazardn\u00e9 hry obsiahnut\u00fdch v Etickom k\u00f3dexe reklamnej praxe a K\u00f3dexe zodpovednej reklamy hazardn\u00fdch hier. 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