{"id":4302,"date":"2023-01-27T05:56:31","date_gmt":"2023-01-27T04:56:31","guid":{"rendered":"https:\/\/winsider.sk\/?p=4302"},"modified":"2023-01-27T05:57:29","modified_gmt":"2023-01-27T04:57:29","slug":"tipos-si-vybral-kreativnu-agenturu","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2023\/01\/27\/tipos-si-vybral-kreativnu-agenturu\/","title":{"rendered":"TIPOS si vybral kreat\u00edvnu agent\u00faru"},"content":{"rendered":"\n

T\u00edm agent\u00fary MullenLowe GGK zv\u00ed\u0165azil vo verejnom obstar\u00e1van\u00ed na slu\u017eby marketingovej a reklamnej agent\u00fary. V najbli\u017e\u0161\u00edch rokoch tak bude pre TIPOS poskytova\u0165 strategick\u00fd, kreat\u00edvny a digit\u00e1lny full servis.<\/strong><\/p>\n\n\n\n

V m\u00e1ji 2022 bolo vyhl\u00e1sen\u00e9 verejn\u00e9 obstar\u00e1vanie, do ktor\u00e9ho sa zapojilo \u0161es\u0165 \u00fa\u010dastn\u00edkov. Cie\u013eom bolo vybra\u0165 agent\u00faru, ktor\u00e1 sa stane dlhodob\u00fdm strategick\u00fdm partnerom spolutvoriacim komunik\u00e1ciu zna\u010dky. V\u00fdberov\u00e9 konanie pozost\u00e1valo z dvoch k\u00f4l, v ktor\u00fdch sa hodnotila kvalita vypracovan\u00e9ho kreat\u00edvneho rie\u0161enia a cenov\u00e1 ponuka.<\/p>\n\n\n\n

\"\"
ZDROJ: Tipos<\/figcaption><\/figure>\n\n\n\n

\u201eR\u00e1d by som sa po\u010fakoval v\u0161etk\u00fdm z\u00fa\u010dastnen\u00fdm agent\u00faram za vynalo\u017een\u00e9 \u00fasilie, in\u0161pirat\u00edvne poh\u013eady a profesionalitu. Te\u0161\u00ed ma, \u017ee sme mali mo\u017enos\u0165 vybera\u0165 spomedzi top agent\u00far preukazuj\u00facich dlhodob\u00fa stabiln\u00fa kvalitu. V\u0161etko sa dialo maxim\u00e1lne transparentne s vopred zadefinovan\u00fdmi krit\u00e9riami, \u010do je z m\u00f4jho poh\u013eadu jednou z top prior\u00edt, ako v tak\u00fdchto pr\u00edpadoch postupova\u0165. V\u00ed\u0165aznej agent\u00fare e\u0161te raz gratulujem a ver\u00edm, \u017ee spolo\u010dne posunieme komunik\u00e1ciu zna\u010dky TIPOS spr\u00e1vnym smerom,<\/em>\u201c zhodnotil verejn\u00e9 obstar\u00e1vanie Kristi\u00e1n Bar\u00e1ti, V\u00fdkonn\u00fd riadite\u013e sekcie marketingu.<\/p>\n\n\n\n

Tret\u00ed najv\u00e4\u010d\u0161\u00ed zad\u00e1vate\u013e chce zjednoti\u0165 komunik\u00e1ciu<\/strong><\/p>\n\n\n\n

Pod\u013ea rebr\u00ed\u010dka TOP zad\u00e1vate\u013eov bol TIPOS za uplynul\u00fd rok tret\u00edm najv\u00e4\u010d\u0161\u00edm zad\u00e1vate\u013eom po spolo\u010dnostiach Lidl a Kaufland. Ve\u013ekou v\u00fdzvou pre zna\u010dku je zjednotenie celkovej komunik\u00e1cie a jej synergick\u00fd efekt smerom k posilneniu brandov\u00fdch parametrov.<\/strong><\/p>\n\n\n\n

Z\u00e1rove\u0148 chce v\u00fdraznej\u0161ie komunikova\u0165 svoje v\u00fdsadn\u00e9 postavenie najv\u00e4\u010d\u0161ieho podporovate\u013ea \u0161portu na Slovensku. Spolo\u010dnos\u0165 Tipos je z\u00e1rove\u0148 jedin\u00fdm dr\u017eite\u013eom prest\u00ed\u017eneho certifik\u00e1tu v oblasti zodpovedn\u00e9ho hrania na Slovensku, \u010d\u00edm dosiahla s\u00falad s vysok\u00fdmi \u0161tandardmi zodpovedn\u00e9ho hrania, ktor\u00e9 sleduje Eur\u00f3pska lot\u00e9riov\u00e1 asoci\u00e1cia.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201eKomunik\u00e1cia Tiposu s tak \u0161irok\u00fdm portf\u00f3liom produktov a aktiv\u00edt potrebovala zastre\u0161i\u0165 kvalitnou fullservisovou agent\u00farou. Vn\u00edmam to tak, \u017ee pri\u0161iel \u010das doda\u0165 komunik\u00e1cii viac autentickosti a v\u00fdraznej\u0161ie sa zamera\u0165naimid\u017eov\u00e9 parametre. Cie\u013eom je nielen udr\u017ea\u0165 rast, ale najm\u00e4 zlep\u0161i\u0165 vn\u00edmanie zna\u010dky. Vypracovan\u00e9 zadania sme detailne pre\u0161li slide by slide a h\u013eadali sme \u010do najv\u00e4\u010d\u0161\u00ed s\u00falad s na\u0161ou predstavou \u010fal\u0161ieho budovania zna\u010dky. Ve\u013emi oce\u0148ujem kvalitu pr\u00e1c a zodpovedn\u00fd pr\u00edstup, ak\u00fd k tomuto zadaniu agent\u00fary zvolili,“<\/em>doplnila Martina Fatykov\u00e1, ved\u00faca oddelenia marketingovej komunik\u00e1cie, prieskumov a pl\u00e1novania spolo\u010dnosti Tipos. <\/p>\n\n\n\n

Z verejne dostupn\u00fdch \u00fadajov je zn\u00e1me, \u017ee do obstar\u00e1vania sa zapojili nasledovn\u00e9 agent\u00fary resp. skupiny dod\u00e1vate\u013eov (abecedne): Dotcom.sk, MullenLowe GGK, MUW\/Saatchi&Saatchi, Wiktor Leo Burnett, a dve skupiny dod\u00e1vate\u013eov: LMN team (Effectivity, LMN, Relationsconsulting)Work&Hugs (Work&Hugs + Kreativ Gang).<\/p>\n\n\n\n

\u201eTipos bol pre n\u00e1s z\u00e1sadnou v\u00fdzvou a poriadne preveril na\u0161e sily. Som hrd\u00fd na n\u00e1\u0161 t\u00edm, \u017ee sa n\u00e1m podarilo presadi\u0165 v takej tvrdej konkurencii. Te\u0161\u00ed ma to o to viac, \u017ee sme pod\u013ea v\u00fdsledn\u00e9ho bodovania zv\u00ed\u0165azili v oboch kol\u00e1ch tohto n\u00e1ro\u010dn\u00e9ho tendra. Do spolupr\u00e1ce ideme s chu\u0165ou pom\u00f4c\u0165 zna\u010dke Tipos dosiahnu\u0165 po\u017eadovan\u00e9 ciele,“<\/em>uviedol Marek Pajt\u00e1\u0161, Managing Director v\u00ed\u0165aznej reklamnej agent\u00fary MullenLowe GGK.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00edm agent\u00fary MullenLowe GGK zv\u00ed\u0165azil vo verejnom obstar\u00e1van\u00ed na slu\u017eby marketingovej a reklamnej agent\u00fary. V najbli\u017e\u0161\u00edch rokoch tak bude pre TIPOS poskytova\u0165 strategick\u00fd, kreat\u00edvny a digit\u00e1lny full servis. V m\u00e1ji 2022 bolo vyhl\u00e1sen\u00e9 verejn\u00e9 obstar\u00e1vanie, do ktor\u00e9ho sa zapojilo \u0161es\u0165 \u00fa\u010dastn\u00edkov. Cie\u013eom bolo vybra\u0165 agent\u00faru, ktor\u00e1 sa stane dlhodob\u00fdm strategick\u00fdm partnerom spolutvoriacim komunik\u00e1ciu zna\u010dky. V\u00fdberov\u00e9 […]<\/p>\n","protected":false},"author":6,"featured_media":4304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-4302","post","type-post","status-publish","format-standard","has-post-thumbnail","category-loterie"],"yoast_head":"\nTIPOS si vybral kreat\u00edvnu agent\u00faru - ONLINE MAGAZ\u00cdN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winsider.sk\/index.php\/2023\/01\/27\/tipos-si-vybral-kreativnu-agenturu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TIPOS si vybral kreat\u00edvnu agent\u00faru - ONLINE MAGAZ\u00cdN\" \/>\n<meta property=\"og:description\" content=\"T\u00edm agent\u00fary MullenLowe GGK zv\u00ed\u0165azil vo verejnom obstar\u00e1van\u00ed na slu\u017eby marketingovej a reklamnej agent\u00fary. V najbli\u017e\u0161\u00edch rokoch tak bude pre TIPOS poskytova\u0165 strategick\u00fd, kreat\u00edvny a digit\u00e1lny full servis. V m\u00e1ji 2022 bolo vyhl\u00e1sen\u00e9 verejn\u00e9 obstar\u00e1vanie, do ktor\u00e9ho sa zapojilo \u0161es\u0165 \u00fa\u010dastn\u00edkov. Cie\u013eom bolo vybra\u0165 agent\u00faru, ktor\u00e1 sa stane dlhodob\u00fdm strategick\u00fdm partnerom spolutvoriacim komunik\u00e1ciu zna\u010dky. 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V najbli\u017e\u0161\u00edch rokoch tak bude pre TIPOS poskytova\u0165 strategick\u00fd, kreat\u00edvny a digit\u00e1lny full servis. V m\u00e1ji 2022 bolo vyhl\u00e1sen\u00e9 verejn\u00e9 obstar\u00e1vanie, do ktor\u00e9ho sa zapojilo \u0161es\u0165 \u00fa\u010dastn\u00edkov. Cie\u013eom bolo vybra\u0165 agent\u00faru, ktor\u00e1 sa stane dlhodob\u00fdm strategick\u00fdm partnerom spolutvoriacim komunik\u00e1ciu zna\u010dky. 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