{"id":3538,"date":"2022-08-15T08:38:07","date_gmt":"2022-08-15T06:38:07","guid":{"rendered":"https:\/\/winsider.sk\/?p=3538"},"modified":"2022-09-08T07:42:28","modified_gmt":"2022-09-08T05:42:28","slug":"kodex-zodpovednej-reklamy-funguje-clenovia-egba-podla-nezavisleho-monitoringu-dosiahli-podstatny-pokrok","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2022\/08\/15\/kodex-zodpovednej-reklamy-funguje-clenovia-egba-podla-nezavisleho-monitoringu-dosiahli-podstatny-pokrok\/","title":{"rendered":"K\u00f3dex zodpovednej reklamy funguje. \u010clenovia EGBA pod\u013ea nez\u00e1visl\u00e9ho monitoringu dosiahli podstatn\u00fd pokrok"},"content":{"rendered":"\n<p class=\"has-drop-cap dropcapp wp-block-paragraph\"><strong>Pri prvom nez\u00e1vislom monitorovan\u00ed celoeur\u00f3pskeho k\u00f3dexu zodpovednej reklamy EGBA sa zistilo, \u017ee k\u00f3dex poskytuje pevn\u00fd z\u00e1klad pre zodpovedn\u00fa reklamu v\u010faka svojmu komplexn\u00e9mu a podrobn\u00e9mu obsahu, a \u017ee \u010dlenovia EGBA u\u017e spr\u00e1vne uplat\u0148uj\u00fa v\u00e4\u010d\u0161inu jeho opatren\u00ed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010clenovia Eur\u00f3pskej asoci\u00e1cie pre hazardn\u00e9 hry a st\u00e1vky (EGBA) dosiahli pokrok v \u00fasil\u00ed o zodpovedn\u00fa reklamu pod\u013ea prv\u00e9ho nez\u00e1visl\u00e9ho monitorovania celoeur\u00f3pskeho k\u00f3dexu zodpovednej reklamy asoci\u00e1cie. Monitorovanie vykonala Eur\u00f3pska aliancia reklamn\u00fdch \u0161tandardov (EASA), zdru\u017eenie so s\u00eddlom v Bruseli, ktor\u00e9 zastupuje eur\u00f3pske samoregula\u010dn\u00e9 organiz\u00e1cie pre reklamu, a zistila, \u017ee k\u00f3dex EGBA je pevn\u00fdm z\u00e1kladom pre zodpovedn\u00fa reklamu a \u010dlenovia EGBA u\u017e uplat\u0148uj\u00fa v\u00e4\u010d\u0161inu jeho opatren\u00ed. Na z\u00e1klade v\u00fdsledkov EASA tie\u017e navrhla zlep\u0161enia, ktor\u00e9 by sa mohli vykona\u0165 na posilnenie k\u00f3dexu a jeho uplat\u0148ovania.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/egba-1024x1024.jpeg\" alt=\"\" class=\"wp-image-2988\" width=\"1067\" height=\"1068\" srcset=\"https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/egba-1024x1024.jpeg 1024w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/egba-300x300.jpeg 300w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/egba-150x150.jpeg 150w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/egba-768x768.jpeg 768w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/egba-696x696.jpeg 696w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/egba-1068x1068.jpeg 1068w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/egba-420x420.jpeg 420w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/egba.jpeg 1182w\" sizes=\"auto, (max-width: 1067px) 100vw, 1067px\" \/><figcaption>ZDROJ: egba.eu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Celoeur\u00f3psky k\u00f3dex zodpovednej reklamy pre online hazardn\u00e9 hry bol vytvoren\u00fd asoci\u00e1ciou EGBA v roku 2020 a zah\u0155\u0148a reklamn\u00fd obsah, soci\u00e1lne m\u00e9di\u00e1, ochranu malolet\u00fdch a zodpovedn\u00e9 posielanie spr\u00e1v o hazardn\u00fdch hr\u00e1ch. Monitorovanie je neoddelite\u013enou s\u00fa\u010das\u0165ou k\u00f3dexu a \u010dlenovia EGBA bud\u00fa ma\u0165 svoje dodr\u017eiavanie pravidelne monitorovan\u00e9 nez\u00e1vislou tre\u0165ou stranou, aby sa zlep\u0161ila \u00fa\u010dinnos\u0165 k\u00f3dexu a zabezpe\u010dila jeho aktualiz\u00e1cia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EGBA poverila agent\u00faru EASA monitorovan\u00edm k\u00f3dexu po\u010das futbalov\u00e9ho turnaja Euro 2020 v roku 2021. Agent\u00fare EASA pom\u00e1hala spolo\u010dnos\u0165 Nielsen, v\u00fdznamn\u00e1 analytick\u00e1 spolo\u010dnos\u0165 v oblasti reklamy, ktor\u00e1 zozbierala 1240 rekl\u00e1m od \u010dlenov EGBA v \u0161tyroch krajin\u00e1ch (Gr\u00e9cko, Rumunsko, \u00cdrsko a \u0160v\u00e9dsko). EASA n\u00e1sledne vyhodnotila zozbieran\u00e9 reklamy, ktor\u00e9 zah\u0155\u0148ali telev\u00edzne reklamy, online prerolls, statick\u00e9 a animovan\u00e9 online bannery spolu s \u00fa\u010dtami \u010dlenov EGBA v soci\u00e1lnych m\u00e9di\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vo svojich z\u00e1veroch, s ktor\u00fdmi sa EGBA obozn\u00e1mila v j\u00fani 2022, agent\u00fara EASA poskytla pozit\u00edvnu sp\u00e4tn\u00fa v\u00e4zbu o k\u00f3dexe a uviedla, \u017ee v\u010faka svojmu komplexn\u00e9mu a podrobn\u00e9mu obsahu poskytuje pevn\u00fd z\u00e1klad pre zodpovedn\u00fa reklamu a \u010dlenovia EGBA u\u017e vo svojich reklam\u00e1ch spr\u00e1vne uplat\u0148uj\u00fa v\u00e4\u010d\u0161inu jeho opatren\u00ed, najm\u00e4 pokia\u013e ide o moderovanie obsahu. Agent\u00fara EASA navrhla, \u017ee k\u00f3dex by sa mohol \u010falej posilni\u0165, najm\u00e4 pokia\u013e ide o zrozumite\u013enos\u0165 posolstva o zodpovednom hran\u00ed hazardn\u00fdch hier v reklam\u00e1ch (z h\u013eadiska \u010ditate\u013enosti aj r\u00fdchlosti), v\u00fdslovn\u00fa zmienku o z\u00e1konn\u00fdch po\u017eiadavk\u00e1ch na vek pre online hazardn\u00e9 hry, poskytnutie ozn\u00e1menia s odpor\u00fa\u010dan\u00edm na predch\u00e1dzanie zdravotn\u00fdm rizik\u00e1m a mechanizmy na ochranu pred vekom na profiloch soci\u00e1lnych m\u00e9di\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/winsider.sk\/wp-content\/uploads\/2021\/12\/social-net-1024x576.jpg\" alt=\"\" class=\"wp-image-1933\" width=\"1068\" height=\"602\" srcset=\"https:\/\/winsider.sk\/wp-content\/uploads\/2021\/12\/social-net-1024x576.jpg 1024w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/12\/social-net-300x169.jpg 300w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/12\/social-net-768x432.jpg 768w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/12\/social-net-1536x864.jpg 1536w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/12\/social-net-150x84.jpg 150w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/12\/social-net-696x392.jpg 696w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/12\/social-net-1068x601.jpg 1068w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/12\/social-net-747x420.jpg 747w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/12\/social-net.jpg 1920w\" sizes=\"auto, (max-width: 1068px) 100vw, 1068px\" \/><figcaption>ZDROJ: peakpx.com<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V \u010fal\u0161om kroku bud\u00fa \u010dlenovia EGBA diskutova\u0165 o tom, ako vyu\u017ei\u0165 a implementova\u0165 sp\u00e4tn\u00fa v\u00e4zbu od EASA na \u010fal\u0161ie posilnenie celkovej \u00fa\u010dinnosti k\u00f3dexu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8222;<em>Te\u0161ia n\u00e1s v\u00fdsledky monitorovania a pokrok, ktor\u00fd na\u0161i \u010dlenovia dosahuj\u00fa pri presadzovan\u00ed zodpovednej reklamy. \u010eakujeme agent\u00fare EASA za jej kritick\u00fd, ale kon\u0161trukt\u00edvny pr\u00edstup. Reklama je z\u00e1kladn\u00fdm n\u00e1strojom na informovanie verejnosti o tom, ktor\u00ed prev\u00e1dzkovatelia hazardn\u00fdch hier s\u00fa licencovan\u00ed a regulovan\u00ed &#8211; a d\u00e1 sa robi\u0165 zodpovedne.&nbsp; Vyz\u00fdvame \u010fal\u0161\u00edch prev\u00e1dzkovate\u013eov, aby sa prihl\u00e1sili ku k\u00f3dexu a pripojili sa k n\u00e1\u0161mu \u00fasiliu o zv\u00fd\u0161enie \u0161tandardov zodpovednej reklamy. Odvetvie sa mus\u00ed v\u00e1\u017ene zaobera\u0165 zodpovednou a uv\u00e1\u017eenou reklamou, najm\u00e4 v s\u00favislosti s bl\u00ed\u017eiacimi sa majstrovstvami sveta vo futbale koncom tohto roka, inak sa bude tlak reklamn\u00fdch obmedzen\u00ed na\u010falej stup\u0148ova\u0165.<\/em>&#8220; &#8211; Maarten Haijer, gener\u00e1lny tajomn\u00edk EGBA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pri prvom nez\u00e1vislom monitorovan\u00ed celoeur\u00f3pskeho k\u00f3dexu zodpovednej reklamy EGBA sa zistilo, \u017ee k\u00f3dex poskytuje pevn\u00fd z\u00e1klad pre zodpovedn\u00fa reklamu v\u010faka svojmu komplexn\u00e9mu a podrobn\u00e9mu obsahu, a \u017ee \u010dlenovia EGBA u\u017e spr\u00e1vne uplat\u0148uj\u00fa v\u00e4\u010d\u0161inu jeho opatren\u00ed. \u010clenovia Eur\u00f3pskej asoci\u00e1cie pre hazardn\u00e9 hry a st\u00e1vky (EGBA) dosiahli pokrok v \u00fasil\u00ed o zodpovedn\u00fa reklamu pod\u013ea prv\u00e9ho nez\u00e1visl\u00e9ho monitorovania [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-3538","post","type-post","status-publish","format-standard","has-post-thumbnail","category-legal-compliance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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