{"id":2894,"date":"2022-04-18T06:33:59","date_gmt":"2022-04-18T04:33:59","guid":{"rendered":"https:\/\/winsider.sk\/?p=2894"},"modified":"2022-04-18T06:36:22","modified_gmt":"2022-04-18T04:36:22","slug":"zive-prasa-a-hit-karola-duchona-tipos-nasadil-novy-reklamny-spot-na-stieracie-zreby","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2022\/04\/18\/zive-prasa-a-hit-karola-duchona-tipos-nasadil-novy-reklamny-spot-na-stieracie-zreby\/","title":{"rendered":"\u017div\u00e9 prasa a hit Karola Ducho\u0148a. TIPOS nasadil nov\u00fd reklamn\u00fd spot na stieracie \u017ereby"},"content":{"rendered":"\n<p class=\"has-drop-cap dropcapp\"><strong>TIPOS, n\u00e1rodn\u00e1 lot\u00e9riov\u00e1 spolo\u010dnos\u0165, a. s. prich\u00e1dza na trh s novou emisiou \u017erebov Ve\u013ek\u00fd hr\u00e1\u010d. K tomuto produktu sp\u00fa\u0161\u0165a aj ve\u013ek\u00fa telev\u00edznu a rozhlasov\u00fa kampa\u0148, ktor\u00fa v TIPOSe po\u0148ali pomerne kreat\u00edvne a pri nat\u00e1\u010dan\u00ed sa odviazali. \u017div\u00e9 prasiatko, komin\u00e1r, ma\u010dky \u0161\u0165astia, \u0161tvorl\u00edstok, podkova \u010di \u0161kriatok \u2013 leprik\u00f3n.<\/strong><\/p>\n\n\n\n<p>V\u0161etky tieto symboly \u0161\u0165astia sa stretli na jednom mieste, a to v jednom z bratislavsk\u00fdch obchodn\u00fdch centier, kde TIPOS nat\u00e1\u010dal reklamn\u00fd spot k \u017erebu Ve\u013ek\u00fd hr\u00e1\u010d. Skvel\u00fdm spestren\u00edm spotu je samotn\u00e1 hudba \u2013 ide o zn\u00e1mu piese\u0148 hudobnej legendy, Karola Ducho\u0148a, s n\u00e1zvom Hr\u00e1m, av\u0161ak s upraven\u00fdm textom.<\/p>\n\n\n\n<p>\u201eZop\u00e1r v\u00fdhier vysn\u00edvan\u00fdch v mojej mysli m\u00e1m. Hr\u00e1\u010d som v zime, hr\u00e1\u010d som v lete, v\u017edy na v\u00fdhru hr\u00e1m. P\u00e1r \u0161\u0165astn\u00fdch symbolov st\u00e1le m\u00e1m, stieram, k\u00fdm mi padne v\u00fdhra a hr\u00e1m, hr\u00e1m, hr\u00e1\u00e1\u00e1\u00e1\u00e1m. P\u00e1r \u017erebov stierac\u00edch dnes tu m\u00e1m, stieram, k\u00fdm mi padne v\u00fdhra a hr\u00e1m, hr\u00e1m, hr\u00e1\u00e1\u00e1\u00e1\u00e1m!\u201c<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u017dREB VE\u013dK\u00dd HR\u00c1\u010c 30s\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/KFymnk5hmkY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Upraven\u00fd text zn\u00e1mej pesni\u010dky od hudobnej legendy Karola Ducho\u0148a pre TIPOS prespieval spev\u00e1k Martin Madej. \u201e<em>Cie\u013eom kampane je predstavi\u0165 remake \u00faspe\u0161n\u00e9ho \u017erebu, ktor\u00fd sme p\u00f4vodne uviedli na trh e\u0161te v roku 2019. Vtedy sa skladov\u00e9 ro\u010dn\u00e9 z\u00e1soby emisie \u017erebu vy\u010derpali u\u017e za 17 t\u00fd\u017ed\u0148ov. V\u010faka kampani chceme odprezentova\u0165 t\u00fato nov\u00fa emisiu, pri\u010dom pointou spotu je uk\u00e1za\u0165, \u017ee ide o \u017ereb, s ktor\u00fdm m\u00f4\u017eete vyhra\u0165 bez oh\u013eadu na to, \u010di budete, alebo nebudete vidie\u0165 vo svojom okol\u00ed nejak\u00e9 znamenia \u0161\u0165astia. Piese\u0148 v reklamnom spote je nesmierne chyt\u013eav\u00e1 a sme presved\u010den\u00ed, \u017ee sa stane skvel\u00fdm hitom, ktor\u00fd si aj v novom preveden\u00ed budeme v\u0161etci pospevova\u0165<\/em>,\u201c vysvetlila Ivana Skokanov\u00e1, hovorky\u0148a spolo\u010dnosti TIPOS.<\/p>\n\n\n\n<p>Reklamn\u00fd spot sa nat\u00e1\u010dal v jednom z bratislavsk\u00fdch obchodn\u00fdch centier a o vtipn\u00e9 momenty nebolo pri nat\u00e1\u010dan\u00ed n\u00fadza. \u201e<em>V jednej <\/em>chv\u00edli ste mohli na chodb\u00e1ch pri svojich ob\u013e\u00faben\u00fdch obchodoch vidie\u0165 na prech\u00e1dzke mal\u00e9 ru\u017eov\u00e9 prasiatko, stretn\u00fa\u0165 komin\u00e1ra pod\u00e1vaj\u00faceho v\u00e1m \u0161tvorl\u00edstok, ale aj vidie\u0165 tancova\u0165 zelen\u00e9ho \u00edrskeho \u0161kriatka zn\u00e1meho ako leprik\u00f3n. Reklamn\u00fd spot je dynamick\u00fd, \u00fadern\u00fd a ve\u013emi chyt\u013eav\u00fd. A to aj v\u010faka \u00fa\u010dinkuj\u00facim,\u201c pribl\u00ed\u017eila atmosf\u00e9ru z nat\u00e1\u010dania Dana Sene\u0161iov\u00e1, ved\u00faca oddelenia offline marketingu TIPOSu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/prasa-3-1024x683.jpg\" alt=\"\" class=\"wp-image-2898\" width=\"1065\" height=\"711\" srcset=\"https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/prasa-3-1024x683.jpg 1024w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/prasa-3-300x200.jpg 300w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/prasa-3-768x512.jpg 768w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/prasa-3-150x100.jpg 150w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/prasa-3-696x464.jpg 696w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/prasa-3-1068x712.jpg 1068w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/prasa-3-630x420.jpg 630w, https:\/\/winsider.sk\/wp-content\/uploads\/2022\/04\/prasa-3.jpg 1200w\" sizes=\"(max-width: 1065px) 100vw, 1065px\" \/><figcaption>ZDROJ: tipos.sk<\/figcaption><\/figure>\n\n\n\n<p>Nat\u00e1\u010danie sa nezaobi\u0161lo ani bez ne\u010dakan\u00fdch komplik\u00e1ci\u00ed. Hlavn\u00fd \u00fa\u010dinkuj\u00faci sa po\u010das nat\u00e1\u010dania sc\u00e9ny v chodbe obchodn\u00e9ho centra pri sc\u00e9nke, kde sa pri kroku akoby \u0161m\u00fdka, doslova po\u0161mykol a spadol. Na\u0161\u0165astie sa to obi\u0161lo bez ak\u00fdchko\u013evek zranen\u00ed. TIPOS v spote pou\u017eil aj \u017eiv\u00e9 ru\u017eov\u00e9 prasiatko. \u201e<em>Prasiatko bolo dos\u0165 nerv\u00f3zne, sc\u00e9nu s n\u00edm sme to\u010dili asi na stokr\u00e1t a jeho majite\u013e sa sna\u017eil po\u010das nat\u00e1\u010dania prasiatko uk\u013eudni\u0165 t\u00fdm, \u017ee ho k\u0155mil klasick\u00fdmi ro\u017ekami<\/em>,\u201c prezradila piko\u0161ky z nat\u00e1\u010dania Sene\u0161iov\u00e1. Na\u0161\u0165astie, v\u0161etko dopadlo dobre a v\u00fdsledkom je skvel\u00fd reklamn\u00fd spot.<\/p>\n\n\n\n<p>Spolo\u010dnos\u0165 TIPOS nasadil reklamn\u00fd spot do vysielania v pondelok 11. apr\u00edla 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TIPOS, n\u00e1rodn\u00e1 lot\u00e9riov\u00e1 spolo\u010dnos\u0165, a. s. prich\u00e1dza na trh s novou emisiou \u017erebov Ve\u013ek\u00fd hr\u00e1\u010d. K tomuto produktu sp\u00fa\u0161\u0165a aj ve\u013ek\u00fa telev\u00edznu a rozhlasov\u00fa kampa\u0148, ktor\u00fa v TIPOSe po\u0148ali pomerne kreat\u00edvne a pri nat\u00e1\u010dan\u00ed sa odviazali. \u017div\u00e9 prasiatko, komin\u00e1r, ma\u010dky \u0161\u0165astia, \u0161tvorl\u00edstok, podkova \u010di \u0161kriatok \u2013 leprik\u00f3n. V\u0161etky tieto symboly \u0161\u0165astia sa stretli na jednom [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winsider.sk\/index.php\/2022\/04\/18\/zive-prasa-a-hit-karola-duchona-tipos-nasadil-novy-reklamny-spot-na-stieracie-zreby\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u017div\u00e9 prasa a hit Karola Ducho\u0148a. 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