{"id":1716,"date":"2021-11-22T22:27:28","date_gmt":"2021-11-22T21:27:28","guid":{"rendered":"https:\/\/winsider.sk\/?p=1716"},"modified":"2021-11-22T22:38:12","modified_gmt":"2021-11-22T21:38:12","slug":"game-changer-evoplay-a-jej-hra-star-guardians-menia-pohlad-na-vyherne-automaty","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2021\/11\/22\/game-changer-evoplay-a-jej-hra-star-guardians-menia-pohlad-na-vyherne-automaty\/","title":{"rendered":"Game changer: Evoplay a jej hra Star Guardians menia poh\u013ead na v\u00fdhern\u00e9 automaty (+VIDEO)"},"content":{"rendered":"\n<p class=\"has-drop-cap dropcapp\"><strong>Hra Star Guardians od spolo\u010dnosti Evoplay m\u00e1 potenci\u00e1l sta\u0165 sa game changerom v&nbsp;odvetv\u00ed v\u00fdhern\u00fdch automatov. Klasick\u00e9 valcov\u00e9 sloty nahr\u00e1dza \u017eiv\u00e9 hern\u00e9 prostredie, ktor\u00e9 stiera rozdiely medzi hazardnou hrou a&nbsp;z\u00e1bavnou strie\u013ea\u010dkou.<\/strong><\/p>\n\n\n\n<p>Hern\u00fd v\u00fdvoj\u00e1r Evoplay sa rozhodol vymani\u0165 z radu so svoj\u00edm vlajkov\u00fdm titulom pre rok 2021 Star Guardians &#8211; video automatom v \u0161t\u00fdle strie\u013ea\u010dky z poh\u013eadu tretej osoby. Ide o&nbsp;hru s&nbsp;najv\u00e4\u010d\u0161\u00edm rozpo\u010dtom v hist\u00f3rii Evoplay.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"STAR GUARDIANS - GAMEPLAY\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/0o5gTvcUg18?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Revol\u00facia v odvetv\u00ed<\/strong><\/p>\n\n\n\n<p>Pod\u013ea CCO spolo\u010dnosti Evoplay Vladim\u00edra Malakchiho, ktor\u00fd odpovedal na ot\u00e1zky port\u00e1lu <a href=\"https:\/\/igamingbusiness.com\/game-changer-evoplay-makes-a-statement-with-star-guardians\/?utm_source=feedotter&amp;utm_medium=email&amp;utm_campaign=igb_daily&amp;utm_content=httpsigamingbusinesscomgamechangerevoplaymakesastatementwithstarguardians\">igamingbusiness.com<\/a>, bolo cie\u013eom v\u00fdvojarsk\u00e9ho t\u00edmu urobi\u0165 revol\u00faciu v&nbsp;odvetv\u00ed, preto k&nbsp;pr\u00edprave hry Star Guardians pristupovala spolo\u010dnos\u0165 Evoplay naozaj \u0161peci\u00e1lnym sp\u00f4sobom.<\/p>\n\n\n\n<p>&#8222;Chceli sme \u00eds\u0165 nad r\u00e1mec tradi\u010dnej hazardnej hry s valcami a l\u00edniami,&#8220; povedal Malakchi. Spolo\u010dnos\u0165 Evoplay sa sna\u017eila vytvori\u0165 hru, ktor\u00e1 by svoj\u00edm vzh\u013eadom a dojmom pripom\u00ednala sk\u00f4r videohru ako tradi\u010dn\u00fd v\u00fdhern\u00fd automat. Spolu s prvkami strie\u013ea\u010dky z poh\u013eadu tretej osoby ide o pohlcuj\u00faci svet pln\u00fd post\u00e1v &#8211; dobr\u00fdch aj zl\u00fdch &#8211; s prepracovan\u00fdmi pr\u00edbehmi. Star Guardians je vlastn\u00fdm fantazijn\u00fdm svetom, ktor\u00fd si st\u00e1le zachov\u00e1va k\u013e\u00fa\u010dov\u00e9 prvky klasick\u00fdch v\u00fdhern\u00fdch automatov &#8211; a pon\u00faka p\u00e4\u0165sekundov\u00e9 spiny.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-2-1024x576.jpeg\" alt=\"\" class=\"wp-image-1717\" width=\"1069\" height=\"602\" srcset=\"https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-2-1024x576.jpeg 1024w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-2-300x169.jpeg 300w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-2-768x432.jpeg 768w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-2-150x84.jpeg 150w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-2-696x392.jpeg 696w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-2-1068x601.jpeg 1068w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-2-747x420.jpeg 747w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-2.jpeg 1536w\" sizes=\"(max-width: 1069px) 100vw, 1069px\" \/><figcaption>ZDROJ: evoplay.games<\/figcaption><\/figure>\n\n\n\n<p>&#8222;P\u00e4\u0165 sek\u00fand, pod\u013ea toho, \u010do vid\u00edme v r\u00e1mci r\u00f4znych eur\u00f3pskych regul\u00e1ci\u00ed, je \u0161tandard,&#8220; poznamen\u00e1va Malakchi. Nie je prekvapen\u00edm, \u017ee tak\u00e1to ambici\u00f3zna hra si vy\u017eadovala zna\u010dn\u00e9 mno\u017estvo \u010dasu na zdokonalenie. Dokonca viac, ako si automaty zvy\u010dajne v&nbsp;tak\u00fdchto pr\u00edpadoch vy\u017eaduj\u00fa. Malakchi odhaduje, \u017ee od za\u010diatku do konca si hra Star Guardians vy\u017eiadala takmer trikr\u00e1t viac \u010dasu na vytvorenie ako be\u017en\u00e9 automatov\u00e9 hry.<\/p>\n\n\n\n<p>&#8222;Str\u00e1vili sme nad \u0148ou ve\u013ea \u010dasu, ke\u010f\u017ee viac vec\u00ed bolo potrebn\u00e9 vytvori\u0165 od z\u00e1kladu. Na za\u010diatku sme ve\u013ea vec\u00ed dokonca ani nevedeli vytvori\u0165,&#8220; hovor\u00ed. &#8222;Trvalo n\u00e1m to pribli\u017ene rok a pol, \u010do je na automaty dlh\u00e1 doba &#8211; \u0161tandardn\u00e9 automaty sa daj\u00fa vytvori\u0165 za tri a\u017e \u0161es\u0165 mesiacov.\u201c<\/p>\n\n\n\n<p>&#8222;Obvykl\u00fd proces sa za\u010d\u00edna n\u00e1\u010drtom, n\u00e1vrhom a n\u00e1padmi, tieto kroky sme e\u0161te dodr\u017eali. Ale \u010das v jednotliv\u00fdch f\u00e1zach a r\u00f4zne faktory, ako napr\u00edklad testovanie, n\u00e1m zabrali ove\u013ea viac \u010dasu a venovali sme im naozaj ove\u013ea viac pozornosti.&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-7-1024x576.jpeg\" alt=\"\" class=\"wp-image-1718\" width=\"1066\" height=\"600\" srcset=\"https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-7-1024x576.jpeg 1024w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-7-300x169.jpeg 300w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-7-768x432.jpeg 768w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-7-1536x864.jpeg 1536w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-7-150x84.jpeg 150w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-7-696x392.jpeg 696w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-7-1068x601.jpeg 1068w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-7-747x420.jpeg 747w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/star-guardians-7.jpeg 1920w\" sizes=\"(max-width: 1066px) 100vw, 1066px\" \/><figcaption>ZDROJ: evoplay.games<\/figcaption><\/figure>\n\n\n\n<p>A proces v\u00fdvoja sa e\u0161te neskon\u010dil. Malakchi hovor\u00ed, \u017ee pr\u00e1ce na Star Guardians st\u00e1le pokra\u010duj\u00fa, preto\u017ee &#8222;v\u017edy je \u010do aktualizova\u0165&#8220;. V kone\u010dnom d\u00f4sledku chcela spolo\u010dnos\u0165 Evoplay zabezpe\u010di\u0165, aby bola hra \u013eahko dostupn\u00e1 a \u013eahko hrate\u013en\u00e1 na v\u0161etk\u00fdch form\u00e1toch. &#8222;Hlavnou v\u00fdzvou pre n\u00e1s ani nebolo vytvorenie samotnej hry,&#8220; pokra\u010duje Malakchi, &#8222;ale urobi\u0165 ju prirodzene dostupn\u00fa, ke\u010f\u017ee \u013eudia hraj\u00fa z mobilov, ktor\u00e9 nemusia ma\u0165 v\u017edy najlep\u0161\u00ed internet.<\/p>\n\n\n\n<p><strong>In\u0161pir\u00e1cia hrou<\/strong><\/p>\n\n\n\n<p>Pri tvorbe hry Star Guardians ovplyvnili spolo\u010dnos\u0165 Evoplay prvky in\u00fdch hern\u00fdch \u017e\u00e1nrov. Hra bohat\u00e1 na funkcie sa hod\u00ed na hranie turnajov, \u010do je form\u00e1t spopularizovan\u00fd na trhu e\u0161portu, ktor\u00fd by sa pod\u013ea Malakchiho mal sna\u017ei\u0165 napodobni\u0165 aj hern\u00fd priemysel.<\/p>\n\n\n\n<p>&#8222;Teraz vid\u00edme, \u017ee \u013eudia s\u00fa s\u00fa\u0165a\u017eiv\u00ed &#8211; je to s\u00fa\u010das\u0165 na\u0161ej povahy. V\u00e4\u010d\u0161ina \u013eud\u00ed sa sna\u017e\u00ed s\u00fa\u0165a\u017ei\u0165 a vyhr\u00e1va\u0165 a tento pocit v\u00ed\u0165azstva v \u013eu\u010foch produkuje endorf\u00edny, v\u010faka ktor\u00fdm sa c\u00edtia lep\u0161ie.\u201c<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-3-1024x576.jpeg\" alt=\"\" class=\"wp-image-1719\" width=\"1066\" height=\"600\" srcset=\"https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-3-1024x576.jpeg 1024w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-3-300x169.jpeg 300w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-3-768x432.jpeg 768w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-3-1536x864.jpeg 1536w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-3-150x84.jpeg 150w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-3-696x392.jpeg 696w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-3-1068x601.jpeg 1068w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-3-747x420.jpeg 747w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-3.jpeg 1920w\" sizes=\"(max-width: 1066px) 100vw, 1066px\" \/><figcaption>ZDROJ: evoplay.games<\/figcaption><\/figure>\n\n\n\n<p>&#8222;Nie je to tak, \u017ee len vyhr\u00e1vate peniaze, ale \u017ee kv\u00f4li tomu por\u00e1\u017eate in\u00fdch \u013eud\u00ed. Ste lep\u0161\u00ed ako oni, \u0161\u0165astnej\u0161\u00ed ako oni, a to je t\u00e1 \u010das\u0165 turnajov, ktor\u00e1 \u013eud\u00ed tak pri\u0165ahuje. Pre\u010do to teda nem\u00f4\u017eeme vyu\u017ei\u0165 v be\u017enom v\u00fdhernom automate?&#8220;<\/p>\n\n\n\n<p>Malakchi prip\u00fa\u0161\u0165a, \u017ee potrv\u00e1 nejak\u00fd \u010das, k\u00fdm sa tak\u00e9to funkcie stan\u00fa normou, ale tvrd\u00ed, \u017ee hry pre viacer\u00fdch hr\u00e1\u010dov bud\u00fa s\u00fa\u010das\u0165ou bud\u00facich zmien.<\/p>\n\n\n\n<p><strong>Marketingov\u00e9 inov\u00e1cie<\/strong><\/p>\n\n\n\n<p>Tak\u00fd ambici\u00f3zny projekt, ak\u00fdm je Star Guardians, si zasl\u00fa\u017eil rovnako ambici\u00f3znu marketingov\u00fa kampa\u0148, ktor\u00e1 tomu zodpovedala. Spolo\u010dnos\u0165 Evoplay ju n\u00e1le\u017eite splnila a Malakchi nemohol by\u0165 spokojnej\u0161\u00ed s t\u00fdm, \u010do opisuje ako &#8222;najv\u00e4\u010d\u0161iu marketingov\u00fa kampa\u0148 vo svete igamingu&#8220;.<\/p>\n\n\n\n<p>Smerovanie marketingu hry Star Guardians pomohol formova\u0165 aj v\u00fdvoj\u00e1rsky t\u00edm pln\u00fd zanieten\u00fdch hr\u00e1\u010dov.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-4-1024x576.jpeg\" alt=\"\" class=\"wp-image-1720\" width=\"1066\" height=\"600\" srcset=\"https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-4-1024x576.jpeg 1024w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-4-300x169.jpeg 300w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-4-768x432.jpeg 768w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-4-1536x864.jpeg 1536w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-4-150x84.jpeg 150w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-4-696x392.jpeg 696w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-4-1068x601.jpeg 1068w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-4-747x420.jpeg 747w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-4.jpeg 1920w\" sizes=\"(max-width: 1066px) 100vw, 1066px\" \/><figcaption>ZDROJ: evoplay.games<\/figcaption><\/figure>\n\n\n\n<p>&#8222;Sna\u017eili sme sa rozm\u00fd\u0161\u013ea\u0165 ako be\u017en\u00ed hr\u00e1\u010di &#8211; \u010do bude pre n\u00e1s to najd\u00f4le\u017eitej\u0161ie? V na\u0161om t\u00edme m\u00e1me ve\u013ea \u013eud\u00ed a v\u00e4\u010d\u0161ina z nich s\u00fa hr\u00e1\u010di,&#8220; vysvet\u013euje. &#8222;Sna\u017eili sme sa so v\u0161etk\u00fdmi hovori\u0165, aby sme pochopili, \u010do im d\u00e1 pocit, \u017ee to nie je be\u017en\u00fd automat, ale sk\u00f4r s\u00fa\u010das\u0165 sveta videohier.&#8220;<\/p>\n\n\n\n<p>&#8222;Nielen hra je ve\u013emi d\u00f4le\u017eit\u00e1, ale aj pr\u00edbeh, ktor\u00fd sa za \u0148ou skr\u00fdva,&#8220; dod\u00e1va.<\/p>\n\n\n\n<p>&#8222;Prv\u00fdmi krokmi pri tvorbe Star Guardians bolo vytvorenie pr\u00edbehu cel\u00e9ho sveta. Vytvorili sme aj komiks, ktor\u00fd je spojen\u00fd s r\u00f4znymi hrdinami. Pokia\u013e viem, nikto nie\u010do tak\u00e9 nevytvoril pre hern\u00e9 publikum, tak\u017ee sme sa sna\u017eili vytvori\u0165 hern\u00fd obsah, ktor\u00fd by mal za sebou aj kompletn\u00e9 marketingov\u00e9 sk\u00fasenosti, a vytvori\u0165 najv\u00e4\u010d\u0161iu marketingov\u00fa kampa\u0148 vo svete igamingu &#8211; a mysl\u00edm, \u017ee sa n\u00e1m to podarilo.&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-5-1024x576.jpeg\" alt=\"\" class=\"wp-image-1721\" width=\"1067\" height=\"601\" srcset=\"https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-5-1024x576.jpeg 1024w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-5-300x169.jpeg 300w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-5-768x432.jpeg 768w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-5-1536x864.jpeg 1536w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-5-150x84.jpeg 150w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-5-696x392.jpeg 696w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-5-1068x601.jpeg 1068w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-5-747x420.jpeg 747w, https:\/\/winsider.sk\/wp-content\/uploads\/2021\/11\/starguardians-5.jpeg 1920w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/><figcaption>ZDROJ: evoplay.games<\/figcaption><\/figure>\n\n\n\n<p><strong>Nov\u00e9 publikum<\/strong><\/p>\n\n\n\n<p>Komiksy boli s\u00fa\u010das\u0165ou predkampane spolo\u010dnosti Evoplay pre Star Guardians, pri\u010dom cel\u00e1 kampa\u0148 sa e\u0161te len za\u010dne. Spolo\u010dnos\u0165 Evoplay odhaduje, \u017ee za posledn\u00fd \u0161tvr\u0165rok u\u017e oslovila 30 mili\u00f3nov div\u00e1kov. Napl\u00e1novan\u00e9 je aj spustenie \u00faplne bezplatn\u00e9ho turnaja Star Guardians, ktor\u00fdm sa spolo\u010dnos\u0165 sna\u017e\u00ed pril\u00e1ka\u0165 do sveta hier nov\u00e9 publikum.<\/p>\n\n\n\n<p>&#8222;Sna\u017e\u00edme sa da\u0165 pr\u00edle\u017eitos\u0165 hr\u00e1\u010dom, ktor\u00ed teraz nie s\u00fa spojen\u00ed s kas\u00ednami alebo hazardn\u00fdmi hrami,&#8220; vysvet\u013euje Malakchi. &#8222;Chceme im len da\u0165 pr\u00edle\u017eitos\u0165 poc\u00edti\u0165 tento \u00faplne nov\u00fd z\u00e1\u017eitok z hazardn\u00fdch hier, preto\u017ee na\u0161\u00edm hlavn\u00fdm cie\u013eom je oslovi\u0165 nov\u00e9 publikum.<\/p>\n\n\n\n<p>&#8222;Kampa\u0148 trvala osem mesiacov. Chceme ju uk\u00e1za\u0165 r\u00f4znym prev\u00e1dzkovate\u013eom, ale hlavn\u00fdm cie\u013eom je da\u0165 t\u00fato hru kas\u00ednam, ktor\u00e9 s\u00fa pripraven\u00e9 prija\u0165 nov\u00e9 publikum. Chceme oslovi\u0165 \u010do najviac \u013eud\u00ed a chceme podpori\u0165 na\u0161ich partnerov. Chceme da\u0165 \u013eu\u010fom ochutna\u0165 t\u00fato hru predt\u00fdm, ako si ju zahraj\u00fa naostro v kas\u00ednach.&#8220;<\/p>\n\n\n\n<p>&#8222;Roky sme pracovali s mal\u00fdm publikom, \u010do je dos\u0165 \u0165a\u017ek\u00e9. Touto hrou sa sna\u017e\u00edme oslovi\u0165 viac ako tri miliardy \u013eud\u00ed. Aj keby sme oslovili len 4 % tohto publika, bude to pre n\u00e1s a&nbsp;cel\u00fd sektor hazardn\u00fdch hier ve\u013ek\u00fd \u00faspech.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hra Star Guardians od spolo\u010dnosti Evoplay m\u00e1 potenci\u00e1l sta\u0165 sa game changerom v&nbsp;odvetv\u00ed v\u00fdhern\u00fdch automatov. Klasick\u00e9 valcov\u00e9 sloty nahr\u00e1dza \u017eiv\u00e9 hern\u00e9 prostredie, ktor\u00e9 stiera rozdiely medzi hazardnou hrou a&nbsp;z\u00e1bavnou strie\u013ea\u010dkou. 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