{"id":1558,"date":"2021-11-12T21:07:54","date_gmt":"2021-11-12T20:07:54","guid":{"rendered":"https:\/\/winsider.sk\/?p=1558"},"modified":"2021-11-12T21:11:21","modified_gmt":"2021-11-12T20:11:21","slug":"igaming-je-online-kasino-profitabilny-biznis","status":"publish","type":"post","link":"https:\/\/winsider.sk\/index.php\/2021\/11\/12\/igaming-je-online-kasino-profitabilny-biznis\/","title":{"rendered":"iGaming: Je online kas\u00edno profitabiln\u00fd biznis?"},"content":{"rendered":"\n

Pod\u013ea \u010dasopisu Forbes kas\u00edna v Las Vegas mesa\u010dne zarobia viac ako 1 miliardu dol\u00e1rov, \u010do je 13 mili\u00e1rd dol\u00e1rov ro\u010dne. Ko\u013eko pe\u0148az\u00ed v\u0161ak zar\u00e1baj\u00fa ich konkurenti v online priestore? Sk\u00fasme sa pozrie\u0165 na nieko\u013eko biznis faktov o podnikan\u00ed v oblasti iGamingu.<\/strong><\/p>\n\n\n\n

Ako teda zar\u00e1baj\u00fa online kas\u00edna peniaze? Ako vyzer\u00e1 biznis model online kas\u00edn a je ziskov\u00fd? Stru\u010dn\u00e1 odpove\u010f znie, \u017ee online kas\u00edna zar\u00e1baj\u00fa ve\u013ek\u00e9 peniaze a m\u00f4\u017eu by\u0165 aj vysoko ziskov\u00e9.<\/p>\n\n\n\n

10 najv\u00e4\u010d\u0161\u00edch kas\u00edn ro\u010dne zarob\u00ed 10 mili\u00e1rd dol\u00e1rov<\/strong><\/p>\n\n\n\n

V odvetv\u00ed online kas\u00edn panuje obrovsk\u00e1 konkurencia. Na internete je viac ako 2000 str\u00e1nok s online kas\u00ednami a mnoh\u00e9 z nich maj\u00fa platn\u00e9 licencie zo Spojen\u00e9ho kr\u00e1\u013eovstva, USA, Malty, Curacaa, Panamy a Gibralt\u00e1ru. Ka\u017ed\u00e9 z 10 najziskovej\u0161\u00edch online kas\u00edn produkuje tr\u017eby na \u00farovni viac ako 800 mili\u00f3nov dol\u00e1rov ro\u010dne a ka\u017ed\u00e1 z piatich najv\u00e4\u010d\u0161\u00edch zna\u010diek zar\u00e1ba viac ako 2 miliardy dol\u00e1rov:<\/p>\n\n\n\n

Flutter Stars Group: 5,28 miliardy USD<\/p>\n\n\n\n

GVC Holdings (Coral): 4 miliardy USD<\/p>\n\n\n\n

Bet365: 3,5 miliardy USD<\/p>\n\n\n\n

Scientific Games: 3 miliardy USD<\/p>\n\n\n\n

William Hill: 2 miliardy USD<\/p>\n\n\n\n

Najziskovej\u0161\u00edmi kas\u00ednami nie s\u00fa v\u0161ak v\u017edy tie najlep\u0161ie zna\u010dky. Ktor\u00e1 je teda najlep\u0161ia web str\u00e1nka napr\u00edklad pre internetov\u00e9 st\u00e1vkovanie? To m\u00f4\u017ee z\u00e1visie\u0165 najm\u00e4 od toho, \u010do si na st\u00e1vkovej kancel\u00e1rii cen\u00edte najviac. Niekto, kto uprednost\u0148uje zauj\u00edmav\u00e9 bonusy a l\u00e1kav\u00e9 kurzy, m\u00f4\u017ee venova\u0165 menej pozornosti r\u00fdchlosti vypl\u00e1cania v\u00fdhier a kvalite z\u00e1kazn\u00edckeho servisu. Vo v\u0161eobecnosti toti\u017e plat\u00ed, \u017ee najlep\u0161ie zna\u010dky v segmente hazardn\u00fdch hier pon\u00fakaj\u00fa zo v\u0161etk\u00e9ho tak trochu. Maj\u00fa kr\u00e1sne mobiln\u00e9 webov\u00e9 str\u00e1nky, pon\u00fakaj\u00fa kvalitn\u00fd z\u00e1kazn\u00edcky servis a okrem toho si m\u00f4\u017eete vybera\u0165 s ve\u013ek\u00e9ho po\u010dtu hier a z\u00edska\u0165 n\u00e1rok na mno\u017estvo bonusov.<\/p>\n\n\n\n

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ZDROJ: shutterstock.com<\/figcaption><\/figure>\n\n\n\n

Hodnota trhu s iGamingom sa odhaduje na 60 mili\u00e1rd dol\u00e1rov<\/strong><\/p>\n\n\n\n

Trh s online kas\u00ednami je v s\u00fa\u010dasnosti obrovsk\u00fd – pod\u013ea v\u00fdskumnej spolo\u010dnosti Statista predstavuje jeho hodnota sumu 60 mili\u00e1rd dol\u00e1rov. Predpoklad\u00e1 sa pritom, \u017ee toto \u010d\u00edslo dosiahne do piatich rokov a\u017e 95 mili\u00e1rd dol\u00e1rov. Pre porovnanie, hudobn\u00fd priemysel m\u00e1 napr\u00edklad hodnotu 23,1 miliardy dol\u00e1rov, a to pritom hudbu po\u010d\u00fava takmer ka\u017ed\u00fd.<\/p>\n\n\n\n

Hollywood m\u00e1 hodnotu 42 mili\u00e1rd dol\u00e1rov a Twitter dosahuje ro\u010dn\u00e9 pr\u00edjmy 3,72 miliardy dol\u00e1rov. A Facebook s fan\u00fa\u0161ikovskou z\u00e1klad\u0148ou dvoch mili\u00e1rd pou\u017e\u00edvate\u013eov vo viac ako 200 krajin\u00e1ch m\u00e1 hodnotu 85,97 miliardy USD.<\/p>\n\n\n\n

V odvetv\u00ed online kas\u00edn sa d\u00e1 zarobi\u0165 ve\u013ea pe\u0148az\u00ed. A niektor\u00e9 zna\u010dky vedia, ako tieto pr\u00edjmy najlep\u0161ie optimalizova\u0165. Ako uvedieme ni\u017e\u0161ie, niektor\u00e9 zna\u010dky generuj\u00fa viac ako 500 mili\u00f3nov dol\u00e1rov, zatia\u013e \u010do in\u00e9 sa topia v nemal\u00fdch dlhoch.<\/p>\n\n\n\n

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ZDROJ: pixabay.com<\/figcaption><\/figure>\n\n\n\n

Najv\u00e4\u010d\u0161ie zna\u010dky vlastnia viacero kas\u00edn<\/strong><\/p>\n\n\n\n

Mo\u017eno ide o prekvapuj\u00facu skuto\u010dnos\u0165, ale najv\u00e4\u010d\u0161ie kas\u00edna na svete vlastnia viacero zna\u010diek. Vezmime si ako pr\u00edklad spolo\u010dnos\u0165 888 Holdings. M\u00e1 \u0161portov\u00fa st\u00e1vkov\u00fa kancel\u00e1riu, poker, bingo a online kas\u00edna. Skupina Flutter Stars, najv\u00e4\u010d\u0161ia zna\u010dka online hazardn\u00fdch hier, vlastn\u00ed Betfair, Paddy Power, PokerStars a Sky Bet. Spolo\u010dnos\u0165 GVC Holdings prev\u00e1dzkuje spolo\u010dnosti Bwin, Sporting Bet, Gala, Ladbrokes a Foxy Casino. Samozrejme, niektor\u00e9 zna\u010dky prev\u00e1dzkuj\u00fa len jedin\u00e9 kas\u00edno, \u010do je pr\u00edpad Bet365.<\/p>\n\n\n\n

D\u00f4le\u017eit\u00fdm poznatkom je to, \u017ee ziskov\u00e9 kas\u00edna zvy\u010dajne pon\u00fakaj\u00fa naozaj \u0161irok\u00fa \u0161k\u00e1lu hazardn\u00fdch hier. Ako u\u017e bolo spomenut\u00e9, spolo\u010dnos\u0165 888 Holdings pon\u00faka kas\u00ednov\u00e9 hry, \u0161portov\u00e9 st\u00e1vky, poker a bingo. V\u00e4\u010d\u0161ina prev\u00e1dzkovate\u013eov pritom s\u00fastre\u010fuje svoju produktov\u00fa ponuku na jednej webovej str\u00e1nke. M\u00f4\u017eete tak hra\u0165 automaty, blackjack, ruletu, bingo, poker a dokonca aj st\u00e1vkova\u0165 na \u0161portov\u00e9 z\u00e1pasy bez toho, aby ste museli opusti\u0165 svoju ob\u013e\u00faben\u00fa aplik\u00e1ciu.<\/p>\n\n\n\n

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ZDROJ: shutterstock.com<\/figcaption><\/figure>\n\n\n\n

Z \u010doho maj\u00fa online kas\u00edna najv\u00e4\u010d\u0161ie pr\u00edjmy?<\/strong><\/p>\n\n\n\n

V Las Vegas zar\u00e1ba ve\u013ea kas\u00edn peniaze predov\u0161etk\u00fdm prostredn\u00edctvom nekas\u00ednov\u00fdch slu\u017eieb. Ako pr\u00edklad je mo\u017en\u00e9 zmieni\u0165 MGM Grand. V roku 2016 zarobilo toto kas\u00edno zo svojich hern\u00ed 4 miliardy dol\u00e1rov, av\u0161ak z hotelov\u00fdch slu\u017eieb, ubytovania, jedla, z\u00e1bavy a tovaru zarobilo 6 mili\u00e1rd dol\u00e1rov. Online kas\u00edna pritom nemaj\u00fa mo\u017enos\u0165 pon\u00faka\u0165 slu\u017eby hotelov\u00e9ho ubytovania alebo l\u00e1ka\u0165 hr\u00e1\u010dov na \u017eiv\u00e9 eventy. Ako teda zar\u00e1baj\u00fa peniaze?<\/p>\n\n\n\n

Hracie automaty<\/em><\/p>\n\n\n\n

Hracie automaty produkuj\u00fa viac ako 70% pr\u00edjmov online kas\u00edna. Vysvetlenie je jednoduch\u00e9: \u013dudia miluj\u00fa hracie automaty. Tieto hazardn\u00e9 hry obsahuj\u00fa softv\u00e9r RNG, ktor\u00fd na 3-7 valcoch zobrazuje s\u00e9riu symbolov. Softv\u00e9r potom n\u00e1hodne vyber\u00e1 v\u00fdhercov a generuje porazen\u00fdch, ktor\u00fdch je ve\u013ek\u00e1 v\u00e4\u010d\u0161ina. Trh pon\u00faka r\u00f4zne typy automatov, \u010do je pravdepodobne d\u00f4vod, pre\u010do s\u00fa tak\u00e9 ob\u013e\u00faben\u00e9. V ponuke s\u00fa automaty zalo\u017een\u00e9 na tematike \u0161portu, telev\u00edzie, filme, videohr\u00e1ch, starovekom Egypte, seversk\u00fdch bohoch, politike a \u010fal\u0161\u00edch inovat\u00edvnych t\u00e9mach. D\u00f4le\u017eit\u00e9 je tie\u017e to, \u017ee online automaty vypl\u00e1caj\u00fa v\u00fdhry pravidelne. V priemere online automaty vypl\u00e1caj\u00fa a\u017e 95% z vlo\u017een\u00fdch pe\u0148az\u00ed do hier (RTP \u2013 Return To Player).<\/p>\n\n\n\n

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ZDROJ: unsplash.com<\/figcaption><\/figure>\n\n\n\n

Stolov\u00e9 hry<\/em><\/p>\n\n\n\n

Zatia\u013e \u010do automaty generuj\u00fa 80% pr\u00edjmov online kas\u00edna, stolov\u00e9 hry prin\u00e1\u0161aj\u00fa pre kas\u00edna 5% a\u017e 20% tr\u017eieb. To v\u0161ak neznamen\u00e1, \u017ee \u013eudia nemaj\u00fa radi poker, blackjack alebo ruletu. V porovnan\u00ed s automatmi je v\u0161ak fan\u00fa\u0161ikov stolov\u00fdch hier v\u00fdrazne menej. Napriek tomu niektor\u00e9 kas\u00edna zar\u00e1baj\u00fa na stolov\u00fdch hr\u00e1ch ve\u013ea pe\u0148az\u00ed. Ako pr\u00edklad mo\u017eno zmieni\u0165 internetov\u00e9 pokrov\u00e9 str\u00e1nky. Tieto platformy sa \u0161pecializuj\u00fa na koncentrovanie fan\u00fa\u0161ikov pokru z cel\u00e9ho sveta. A v\u00e4\u010d\u0161inu svojich pe\u0148az\u00ed zar\u00e1baj\u00fa \u00fa\u010dtovan\u00edm poplatkov a prov\u00edzi\u00ed v\u00fdhercom. V s\u00fa\u010dasnosti v\u0161ak pr\u00edjmy z online stolov\u00fdch hier prudko rast\u00fa. D\u00f4vodom je \u00faspech konceptu \u017eiv\u00fdch kas\u00edn, ktor\u00e9 umo\u017e\u0148uj\u00fa \u013eu\u010fom hra\u0165 baccarat, poker alebo blackjack prostredn\u00edctvom \u017eiv\u00e9ho videa. Koncept stavia na \u017eivej komunik\u00e1cii s in\u00fdmi hr\u00e1\u010dmi alebo krupi\u00e9rom.<\/p>\n\n\n\n

Ostatn\u00e9 hry<\/em><\/p>\n\n\n\n

Medzi hry \u010dasto zara\u010fovan\u00e9 do kateg\u00f3rie „ostatn\u00e9“ patria videopoker, stieracie \u017ereby, bingo a Keno. Tieto hry maj\u00fa mal\u00fa ale ist\u00fa z\u00e1klad\u0148u fan\u00fa\u0161ikov. Napriek tomu pom\u00e1haj\u00fa zvy\u0161ova\u0165 zisky kas\u00edn. Bingo a videopoker s\u00fa pomerne popul\u00e1rne napriek tomu, \u017ee nepri\u0165ahuj\u00fa tak\u00fa pozornos\u0165 ako automaty.<\/p>\n\n\n\n

V skuto\u010dnosti je napr\u00edklad bingo tak\u00e9 ve\u013ek\u00e9, \u017ee prispieva k ekonomike Spojen\u00e9ho kr\u00e1\u013eovstva viac ako 1 miliardou dol\u00e1rov.<\/p>\n\n\n\n

\u0160portov\u00e9 st\u00e1vky<\/em><\/p>\n\n\n\n

Ak s\u00fa s\u00fa\u010das\u0165ou ponuky online kas\u00edna aj \u0161portov\u00e9 st\u00e1vky, existuje \u0161anca, \u017ee na \u0161portov\u00fdch st\u00e1vkach prev\u00e1dzkovate\u013e zarob\u00ed viac pe\u0148az\u00ed ako prostredn\u00edctvom klasick\u00fdch kas\u00ednov\u00fdch hier. \u0160portov\u00e9 st\u00e1vky s\u00fa mnohomiliardov\u00fdm odvetv\u00edm, ktor\u00e9 na\u010falej v\u00fdrazne rastie. Je to jeden z d\u00f4vodov, pre\u010do napr\u00edklad spolo\u010dnosti 888 Holdings, GVC a Flutter Entertainment zar\u00e1baj\u00fa obrovsk\u00e9 peniaze.<\/p>\n\n\n\n

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ZDROJ: shutterstock.com<\/figcaption><\/figure>\n\n\n\n

Z\u00e1verom<\/strong><\/p>\n\n\n\n

Odvetvie online kas\u00edn s\u00edce m\u00e1 v s\u00fa\u010dasnosti hodnotu 60 mili\u00e1rd dol\u00e1rov a predpoklad\u00e1 sa, \u017ee do roku 2025 t\u00e1to suma vzrastie nad 90 mili\u00e1rd dol\u00e1rov, \u010d\u00edm segment online hazardu prekon\u00e1 aj s\u00fa\u010dasn\u00e9 pr\u00edjmy Facebooku, determinuj\u00facim faktorom \u00farovne a intenzity rastu v odvetv\u00ed online kas\u00edn v\u0161ak je a pravdepodobne aj zostane trend striktn\u00fdch n\u00e1rodn\u00fdch regul\u00e1ci\u00ed. Paradigma, \u017ee ka\u017ed\u00e1 jurisdikcia si ur\u010duje svoje pravidl\u00e1 pre podnikanie v oblasti hazardu samostatne, sa toti\u017e zatia\u013e nemen\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pod\u013ea \u010dasopisu Forbes kas\u00edna v Las Vegas mesa\u010dne zarobia viac ako 1 miliardu dol\u00e1rov, \u010do je 13 mili\u00e1rd dol\u00e1rov ro\u010dne. Ko\u013eko pe\u0148az\u00ed v\u0161ak zar\u00e1baj\u00fa ich konkurenti v online priestore? Sk\u00fasme sa pozrie\u0165 na nieko\u013eko biznis faktov o podnikan\u00ed v oblasti iGamingu. Ako teda zar\u00e1baj\u00fa online kas\u00edna peniaze? Ako vyzer\u00e1 biznis model online kas\u00edn a je ziskov\u00fd? Stru\u010dn\u00e1 […]<\/p>\n","protected":false},"author":6,"featured_media":1570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[35],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n\t\n\t\n